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***MHP Authoring Tool Defines & Tracks Any Video Component for Synchronized Broadcast Stream***
March 9, 2004, Madrid, Spain – All Video Technologies Inc., the leading provider of interactive video post-production software, announced today the release of UTouch for Cardinal available directly from Cardinal Systems, a leading provider of interactive television software services. UTouch for Cardinal is a complete MHP toolkit that offers authoring, publishing and playing video tools enabling Cardinal’s iTV content creators to create synchronized interactive video components for enhanced user interaction, loyalty and educational purposes.
UTouch for Cardinal enables synchronized object-specific interactivity to be added to any MHP content. Users can define and track any component in a video, its special effects and triggers while synchronizing the video component to the special effect. The component is also synchronized with the broadcast and then dynamically generated for the viewer.
UTouch for Cardinal will be sold directly by Cardinal Systems as a third-party product for their Cardinal Studio (http://www.cardinal.fi/studio/). “Cable networks and advertisers can now enjoy a whole new breed of interactivity and leverage the power of iTV to gain critical market share, additional advertising revenue and offer subscribers the interactivity they are craving,” said Ana Muñoz Beraza, All Video Technologies’ CEO.
Users can easily trigger effects with just a ‘point-and-click’ from their remote control and perform such actions as prompt for additional information or even purchase products when applicable. “Now advertisers can generate a greater response from advertising content and an even greater return on advertising dollars. UTouch for Cardinal is the type of strategic tool to propel media players into a leadership position within the iTV arena,” said Ana Muñoz Beraza, All Video Technologies’ CEO.
About All Video Technologies Inc.
All Video Technologies is the leading developer of interactive video-post production software enabling rich viewer experiences with video. The company’s flagship product suite, UTouch, has a Producer, Publisher and Player compatible with leading authoring tools and outputs that can be viewed with any leading player. More information can be found online at www.allvideotech.com.
For more information, please contact:
Sandra L. Wear, General Manager
All Video Technologies Inc.
Published on: 12:00AM on 9th March 2004