Bracknell, UK - Macromedia (Nasdaq: MACR) has announced the availability of new features for Macromedia(R) Breeze(tm) that make web communication more meaningful, effective and useful. Breeze provides a rich web communication system that enables users to hold collaborative real-time meetings, instructor-led classes and seminars, as well as to deliver on-demand informational presentations and e-learning courses. Breeze leverages Microsoft PowerPoint and Macromedia Flash(tm) Player to enable approximately 500 million web users to immediately experience engaging online meetings and rich content without downloading special plug-ins or media players. For more information on Breeze, visit

"Macromedia is making web conferencing more useful and effective for businesses by giving them more power, control and flexibility over their information," said Kevin M. Lynch, vice president, Macromedia. "Macromedia Breeze enables the free flow of information within organisations by building on their existing expertise, assets, tools and technologies that are already available."

Breeze empowers leading companies to quickly share critical business information without the expense of travel and unnecessary meetings. Companies can share information with an on-demand presentation, collaborate internally on business strategies with a live whiteboard, or train support staff on a new product with the ability to quiz them on their comprehension of the new information.

Breeze delivers the same level of collaboration possible in a face-to-face meeting with the ability of all meeting participants to work on a shared whiteboard, use polling to determine the course of a meeting, as well as share applications and desktops within the meeting.

"Macromedia Breeze provides benefits that include reduced development time, saved resources and the elimination of additional costs of going to various vendors," said Scott Hamerink, project lead, Blue Cross Blue Shield of Michigan. "The savings can add up as we deliver more than 250 presentations each year. Breeze also enhances the way we provide information to our customers, helping them navigate the healthcare system."

The Macromedia Breeze platform includes a web services framework to enable integration with existing portal and enterprise applications, directory services and SCORM or AICC-compliant learning management systems. The platform also features enhanced business reports, account administration and Secured Socket Layer (SSL) support.

Pricing and Availability
Macromedia Breeze is now available in trial, hosted and licensed versions. For more detailed information on Breeze pricing, visit

About Macromedia
Experience matters. Macromedia is motivated by the belief that great experiences build great businesses. Our software empowers millions of business users, developers and designers to create and deliver effective, compelling and memorable experiences - on the Internet, on fixed media, on wireless and on digital devices. Macromedia is a member of the Business Software Alliance (BSA).

Copyright 2004 Macromedia, Inc. All rights reserved. Macromedia, the Macromedia logo and Macromedia Flash are trademarks or registered trademarks of Macromedia, Inc., which may be registered in the United States and internationally. Other product or service names mentioned herein are the trademarks of their respective owners.

For more information please contact:

Sarah Mowatt
Macromedia Europe
Tel: 01344 458600

Rekha Voralia
CIT Public Relations
Tel: 01908 214965

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Published on: 12:00AM on 9th March 2004