***Enpocket portfolio of premium 3rd party opt-in SMS media owners now includes: O2, Emap, Premium TV, Claritas, Experian, IPT, and Lycos***

Enpocket, the leading mobile marketing solutions provider, has signed an exclusive agreement with The Preference Service, the UK's leading provider of consumer preference data, to represent its mobile data lists.

Enpocket and The Preference Service, a company owned by The Royal Mail and Royal Dutch Post, will offer marketers the opportunity to reach an additional 300,000 fully opted in consumers directly on their mobile phone.

Through regular and detailed consumer surveys, The Preference Service ensures quality and optimises targeting on the basis of what consumers specifically want to receive, resulting in exceptional response rates.

"We are delighted that Enpocket will be representing The Preference Service's mobile lists, both for their expertise in selling mobile media and for the exceptional profiling and targeting capabilities of the Enpocket Engine. Now that more than 4 out of 5 mobile owners regularly use SMS, there is huge potential for marketers to improve ROI through use of this most personal and impactful medium," said Thomas Adalbert, Managing Director, The Preference Service.

The 18-month deal sees The Preference Service join the wide-ranging portfolio of premium media owners Enpocket represents - which includes O2, Emap, Premium TV, Claritas, Experian, IPT, and Lycos, - further extending Enpocket's lead as the premier supplier of opt-in mobile data for customer acquisition and retention.

"High quality mobile data is scarce and partnering with The Preference Service strengthens our ability to deliver personalized marketing that is valued by consumers and effective for marketers. Armed with this data and powerful technology, our customers can realise campaigns that outperform alternative methods," said Peter Larsen, SVP & General Manager, Enpocket Europe.

The Preference Service holds preference data on over 3 million households. Its customer's include Marks & Spencer's, Centrica, 02, Boots, Debenhams, Abbey National and BUPA.


About Enpocket:
Enpocket's consumer-driven mobile solutions make marketing more effective. The heart of the offering is the Enpocket Engine, the world's most widely used wireless marketing software. The brain of the system is Enpocket Insight, the richest source of actionable consumer data from campaigns and general mobile usage in the marketplace. Using both, Enpocket Solutions - from advertising to promotions and relationship marketing - optimize relevance and response so that a low cost wireless contact strategy can improve performance across all media channels. Mobile can enhance any marketing program, whether driving sales, developing loyalty or saving costs. To learn more see www.enpocket.com. Enpocket has offices in New York, Los Angeles, Palo Alto, London and Helsinki.

Enpocket clients include: Levi's, Nike, McDonalds, Orange, BBC, Volvo, HSBC, Radiolinja, NHS, Turner, Vodafone, Fox, Honda, Sony, Universal Pictures, Expedia, Sonera Zed, Warner Brothers, T-Mobile, Cadbury's, Coca-Cola, P&G, JCPenney, KFC, O2, Doritos, Mobileway, HP, Fidelity, GM, CompUSA and Mastercard.

About The Preference Service:
Launched in October 2000, The Preference Service is the UK's leading provider of consumer preference data holding preferences of over three million UK households with the aim of bringing advertisers and consumers together.

The Preference Service provides a service that consumers want and advertisers need, by creating real dialogue between the two. For the first time, consumers are being asked about the types of mail they do and don't want to receive. The Preference Service provides consumers with more of the mail they want and less of what they don't. By targeting consumers that want their mail, advertisers have achieved uplifts in response rates of between 20-400%.

The Preference Service has already signed up over 500 mailers. One hundred and forty of them are the UK's top 200 mailers.

For press enquiries please contact:
Hugh Mark on UK: +44 (0) 207 404 2190, hmark@enpocket.com

Published on: 12:00AM on 9th March 2004