Shooting for the hip.

Rough Trade Shops present Shoot Portobello

The iconic music shop hosts London's hippest photography treasure hunt. Produced by Shoot Experience. Shoot Portobello uncovers the rich
musical history of the area to engage with its vibrant community. The
events are for the general public, open to anyone and everyone looking for an innovative, inspiring and creative way to spend their day.

. WHEN: Saturday 31 March 2007 (11am to 8pm).
. WHERE: Portobello area (rendezvous-point for the day,
Westbourne Grove Church, Westbourne Grove)
. EXHIBITION: Following the event, selected photos will be on display at Coffee Plant and Gail's Bakery.

This is a FREE event open to anyone with a thirst for creative adventure!

Simply gather a group of enthusiastic team-mates, commandeer a digital
camera and register at www.roughtrade.com/shootportobello. Places are limited so it is essential to book early.

Portobello is perhaps most famous for its antiques and market stalls but there is much more to be discovered in this spirited area of West London. including a rich local history of musical legend.

Such legend is best epitomized by Shoot Portobello's host, the 30-year-old Rough Trade shop on Talbot Road, recognized as "the world's greatest record store" by the likes of TimeOut, The Guardian and NME.

With a little help from the Rough Trade shop, participants of Shoot Portobello get to discover the exciting and eclectic cultural history of the area by solving the clues revealed on the day and taking photos of the answers.

The more creative the photos, the better the chance of winning one of the great prizes..

Shoot Portobello takes place on Saturday 31st March 2007, with start and finish proceedings taking place at the newly renovated and community driven Westbourne Grove Church.

All participants must register their team online first - visit www.roughtrade.com/shootportobello for more details.

EVENT DETAILS

Shoot Portobello is a team event for friends and families, young and old (2-4 people per team). All each team needs (having registered) is a single digital camera and bags of creative energy. Once the clue sheet and map is collected from the rendezvous point (Westbourne Grove Church) teams then spend the afternoon immersed in the area, deciphering clues/taking photos as answers.

Once complete, teams return to Westbourne Grove Church to submit their
photos, where they then relax as a slideshow of the days images commences and the judging of entries gets underway.

As far as participant skills required, creative interpretation, community interaction and emotional input are valued above technical proficiency, so participants needn't worry if they're not a professional photographer!

The day finishes with drinks and the all-important awards - winning teams for each clue/overall categories receive fantastic prizes (e.g. Olympus cameras - see www.shootexperience.com/shootportobello).

For more information please contact:
Hannah White - Event/Press Coordinator:
Call: 020 70333 555
E-mail: hannah@shootexperience.com

ABOUT THE ROUGH TRADE SHOP

The Rough Trade shop first opened its doors back in 1976 with the arrival of punk. Ever since, this small, quintessential record shop has become renown for friendly, expert recommendation of the only the most exciting recordings, maintaining a peerless reputation amongst recording artists, record labels, media and of course, music lovers, young and old, from across the world.

As a way of saying thank you to local customers, and as a way of an introduction to those local yet to enjoy their service, Rough Trade has chosen to host a community event that uncovers the hidden gems of cultural history in the Portobello area. Shoot Portobello is a truly exciting, fun and stimulating way of doing this, suitable for young and old alike. Join Rough Trade to celebrate music and Portobello - register your team now at www.roughtrade.com/shootportobello

ABOUT SHOOT EXPERIENCE

Shoot Experience is a creative events company. Using photography and
audience participation, we fuse art, technology and community.

We encourage people to rediscover their everyday environment and lives
through photography. The resulting photographs shine a truly positive light on the communities they portray.

A Shoot Experience is a photographic treasure hunt aimed at all people with a sense of adventure and fun. Over the last 14 months, Shoot Experience has organised successful events all across London with a variety of partners, from Tate Modern to the Corporation of London and The Mayor's Office with over 2,500 people enjoying a day out with their camera.

For more information visit www.shootexperience.com

Published on: 12:00AM on 6th March 2007