Directgov, the government’s flagship digital service, which offers public services all in one place, has today (12th April 2007) launched a new version of Directgov Mobile.

The new version of the site is designed to work on 3G mobile phones: simply type www.direct.gov.uk/mobile into your mobile phone browser, select ‘choose version’ and click on ‘enhanced version’.

After developing i-mode and WAP versions of Directgov, Cimex was approached by Directgov, to develop a 3G version.

Cimex carried out user testing on the i-mode and WAP versions of the website to inform a new compact HTML version. It was important to visitors that they were able to access the internet on a mobile phone when they needed information or services ‘in a hurry’ and ‘on the move’.

The navigation of the service was improved following usability research and as a result gives visitors quick and easy access to important information while out and about.

The Directgov 3G version is available on all 3G and newer internet-enabled mobile phones. Visitors can enter a postcode to search for local information including NHS services, legal advice, councils, and where to access the internet for free. The service includes live travel information; quick guides to learning, money, homes & property; and the latest public announcements including terror alerts and severe weather warnings.

“Developments in mobile technology provide opportunities for the government to deliver information and services to citizens when they want and how they want it. Cimex has been instrumental in developing a robust, user friendly service for Directgov mobile which will allow us to benefit from 3G technology for the first time.” Gill Elderfield: Head of Mobile & TV Product, Directgov.

David Hockin, Cimex: Corporate Director says, “We’re only just beginning to realise the potential of mobile technology for public service and Cimex is pleased to be involved with such a progressive project.”

ENDS

Editors Notes:

- Cimex is a multi-award winning, Top 40 interactive media agency. Established in 1994, the firm offers a 360 degree service from consultancy through to digital design, technical and content services. The agency works in the corporate, public and e-learning sectors, and focuses on user centred design to create unique solutions.

For media enquiries, images or interviews, please contact:

SOLANGE NOLAN
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cimex
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EC2A 4PJ

Tel: 020 7324 7780
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eMail: solange.nolan@cimex.com
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Published on: 12:00AM on 12th April 2007