Coast, the niche high street fashion brand providing women with beautifully designed, quality clothing for special occasions, is to launch a new transactional website on Fresca Commerce; Coast will start selling online in May 2007.

Fresca Commerce has been selected as the e-commerce platform as a result of the outstanding success of other brands within the Mosaic Fashions group which are also running on Fresca Commerce: Warehouse, Principles, Oasis and The Shoe Studio. Fresca will work closely with Coast and their design agency POD1 to ensure the creative vision is accurately portrayed online. Fresca will develop the new website, as well as configure the platform and integrate it with Coast’s business systems.

The Fresca Commerce Platform will be configured to provide a shopping experience that faithfully articulates the Coast brand proposition. Customers will not only be able to search and shop by individual products and categories, but they will have the enhanced online experience of being able to shop by outfit and collection; making it easy and a pleasure to find the complete look for that special occasion.

Powerful and sophisticated in-site search and guided navigation will also be provided which will enable customers to filter by outfit style, size availability, colour, product type and other attributes.

Furthermore, to provide a truly seamless customer experience, and so only the available products are presented to the web customer, Fresca Commerce will be integrated with Mercatus buying and merchandising system from BT Expedite and with the systems of third-party logistics and fulfilment provider Amethyst. This tight integration will help Coast provide a timely and high quality customer service and facilitate easy management of the online catalogue.

Fresca Commerce will be provided under a 99.9% Service Level Agreement (SLA) covering 24 x 7 support, managed hosting, maintenance, upgrades hardware and software, all for a fixed monthly fee.

Julien Shirley, e-Commerce Manager – Mosaic Fashions said:

“We are pleased to be increasing our commitment to Fresca, this decision is testament to our excellent partner relationship and the continued success of our other brands using Fresca Commerce. We are confident this relationship will continue to develop and look forward to bringing further brands onto the Fresca Commerce Platform”

Gerry Partridge Head of Marketing at Fresca said:

“We are extremely proud to be working with Mosaic Fashions and are very excited about being selected to put the Coast fashion brand online. We are looking forward to creating a site that truly reflects the style of this quality brand”.

About Coast
Coast has enjoyed remarkable success since 2002 and has received several prestigious industry awards. Founded in 1996 and acquired by Oasis Stores Ltd in 1998, its rapid growth has established Coast as one of the UK’s most successful occasion wear brands. The business has expanded at a rate rarely experienced in the UK.

Coast is a niche brand and its strength is in providing women with beautifully designed, quality clothing for special occasions. All garments are exclusively designed in-house and demonstrate attention to detail with a distinct point of difference. Coast’s product, fabrication and styling allows the Coast customer to look and feel fabulous at a competitive price.

The performance of the brand and its unique positioning has attracted widespread attention on the UK retail market and it was awarded ‘Rising Star of 2003’ at the Retail Week Awards and ‘Smaller Fashion Multiple of the Year’ at the Drapers Record awards in 2005.

Coast currently trades from 46 solus stores and 163 concessions in the UK and Ireland. Internationally, Coast trades from 15 outlets through franchise partners in 8 countries.

About Fresca
Fresca, a leading e-commerce supplier is passionate about delivering beautiful and successful e-commerce websites for top retailers. We are UK-based and have supplied multi-channel solutions for over six years. Our on-demand e-commerce platform, Fresca Commerce, powers some of the fastest-growing international web-stores including: Principles, Warehouse, Oasis, Jimmy Choo, The Shoe Studio, The Entertainer, Countrywide Farmers and Gadgetshop.

Our managed e-commerce service, branded Fresca Commerce, helps our clients significantly to boost their multi-channel sales, increase customer conversion and retention, reduce costs and improve ROI.

The Fresca Commerce Platform offers complete web-store flexibility. Multi-channel support is built-in, as are back-office systems for customer ordering, call-centre and fulfilment functionality. The platform is feature-rich and covers all key retail functions, including campaign and promotions management, catalogue management, trading analysis, and a highly developed content management system for “magazine-style” content. It integrates with leading web analytics and email campaigning software, and offers standards-based integration with merchant systems.

Fresca Commerce is a fully managed service, provided under a 99.9% availability Service Level Agreement. Pricing is straightforward; there are no upfront development costs - this is ‘Software-as-a-Service’ (SaaS) with the added dimension of professional services. Fresca will develop, integrate, host, manage and support your e-commerce website with hardware, software and infrastructure costs built into an affordable monthly service fee, and an optional website design fee.

To find out more contact: Gerry Partridge – Head of Marketing
Fresca Limited
2 Abbey Barn Business Centre
Abbey barn Lane
High Wycombe
Buckinghamshire HP10 9QQ
Tel: 01494 439700

Published on: 12:00AM on 12th April 2007