ClickTracks Web analytics online seminar presented by ClickTracks CEO John Marshall on favourite tips and techniques

Class attendees receive ClickTracks’ free web analytics software with latest free online class

London, UK---- Web analytics company ClickTracks ( is to offer another free online seminar for analysts that will allow them to delve deeper into how ClickTracks works with its founder and CEO, John Marshall.

The seminar, entitled ClickTracks Exposed: My Favorite ClickTracks Tips and Techniques, is due to be broadcast on 16 and 17 of April 2007 by ClickTracks CEO and founder John Marshall. ClickTracks normally tries to avoid running classes centred around their own company however, attendees have asked for this topic so ClickTracks is responding by providing attendees with the class.

In the class (the same topic will be presented both days), John will take a deeper look at analysis practices used within ClickTracks. Be prepared to learn about visitor segmentation tactics and techniques; an understanding of how to apply key performance indicators (KPIs) to your web analysis; and data dissection methods for a deeper understanding of key audience segments, among other topics.

John Marshall, CEO and founder of ClickTracks comments,”Typically, our online classes have focused on web analytics best practices, regardless of which web analytics package the attendee is using. We've been overwhelmed with requests to present a ClickTracks-specific class, so that's why, this month I'm going to dedicate the time to teach current and potential customers about our newly released features--along with some of my old favourites".

The class format will provide ample opportunity for lively and interactive discussion with John. The classes are free and anyone may sign up for the online classes at

Free Learning Edition: ClickTracks Appetizer:
To complement the series of online marketing and web analytics classes, the company offers ClickTracks Appetizer, a free web analytics software program that includes several of ClickTracks' most popular features--like its famous overlay view, path view, page analysis and basic visitor labeling. Appetizer is free software (not a trial) and is available for download at
Beginning on April 13, 2007, users of ClickTracks Appetizer will be treated to seven days of free access (to April 20, 2007) to all advanced reports typically only available in commercial versions of ClickTracks.

The reports will be referenced in the online classes, and users can follow along with analysis of their own sites.
All You Can Eat on “Web Analytics Week”

Also, on April 13, 2007, ClickTracks will “turn on” all advanced features in Appetizer. For seven days, Appetizer users will have full use of ClickTracks' industry leading funnel report, robot report, campaign report, search and keyword performance, and advanced visitor labeling – features found in ClickTracks’ more powerful editions (Analyzer, Optimizer, Pro SMB and Pro).


----Notes to editors----

ClickTracks online classes:
The ClickTracks Web analytics online class ClickTracks Exposed will be broadcast on 16 and 17 April 2007 and cover subjects such as:

- Visitor segmentation tactics and techniques
- An understanding of how to apply key performance indicators into your web analysis
- Data dissection methods for a deep understanding of key segments

The courses are free, and registration is quick and easy. Learn more by visiting

Marshall Law online video tutorials:
John Marshall also delivers online video tutorials entitled Marshall Law, that address the Web analytics sector and subject matter that is pertinent to it; such as click fraud, data accuracy, data collection and so on.

To view the Web analytics online videos visit Marshall Law at

ClickTracks overview Webinars:
ClickTracks Web analytics overview online Webinars to update clients of the latest developments of its tools with live demonstrations maybe be found at

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This press release is available in PDF, plain text and Word formats. Logos, images and photographs are available of the ClickTracks team in the Elemental Communications Image Section.

The media spokesperson for ClickTracks is Michael Stebbins, vice president of marketing.

About ClickTracks

Based in Santa Cruz, California, ClickTracks is the maker of award-winning Web analytics software. The ClickTracks family of software was designed out of sheer frustration with existing Web analytics offerings. Spending hour upon hour trying to understand Website visitors was certainly a motivating experience: there had to be a better way.

ClickTracks was voted 'Best Web Site Analysis Tool' in ClickZ's 2005, 2004 and 2003 Marketing Excellence Awards and was rated "Positive" in Gartner's 2006 MarketScope for Web Analytics. The company received a "Very Good" top rating from the InfoWorld Test Center for its 6.1 product suite, and a Computerworld Innovative Technology award in the Website management category. ClickTracks' software has been reviewed and featured on CNET, ZDNet,, TechRepublic,, CRM Magazine, Media Magazine, MarketingSherpa and

ClickTracks is an indirect wholly-owned subsidiary of J.L. Halsey Corporation (OTCBB:JLHY). For more information, please visit or send e-mail to


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Published on: 12:00AM on 16th April 2007