Snaps into existing systems to generate higher response rates and sales

Cambridge, UK, 17 April 2007: Organisations can now quickly turn their existing keyword search and eService solutions into major revenue generators, through Transversal Sales Engine ( - a behavioural online sales solution. Transversal Sales Engine transforms a typical website search by serving up the best offers, promotions and information for customers, based on their keyword or natural language searches, in order to improve customer satisfaction and dramatically increase click-through rates and sales.

Previously only available as a module of Transversal’s eService solution, Transversal Sales Engine is now able to slot into standards-based keyword or natural language search solutions. This enables companies to quickly maximise their existing technology investment, turning limited search engines into revenue generators without going through the pain and expense of replacing existing systems. Transversal Sales Engine can present information alongside results provided by an existing website search solution in place - in the form of banner, button or Google-style adverts; links to web pages; documents; scripts or forms.

Barclays Bank ( has already created a new revenue stream by adding Transversal Sales Engine to its personal banking website. 12 per cent of customers are responding to product ads which are served up alongside question and answer content provided by Transversal’s Ask a Question solution. Against the industry average of 0.02 per cent, advertising click-through rates via Transversal Sales Engine are exceptionally high.

“Organisations have invested heavily in online search and customer service solutions, but in the majority of cases this has not delivered increased competitiveness or sales,” commented Davin Yap, CEO, Transversal. “Consumers react best to ads when they match their current requirements, rather than the scattergun approach in use on many sites today. Integrating Sales Engine into existing web infrastructure turns standard search systems into cost-effective sales tools, vastly improving return on investment and leading to more satisfied customers.”

Transversal Sales Engine is the simplest way to deliver and promote products and services based on current customer requirements. Answers and tailored advertising is delivered automatically in response to keyword searches or naturally phrased questions asked by customers via an organisation’s website. This improves even the most basic keyword search systems, providing customers with an appealing call to action that speeds sales completion and increases response rates.

Due to its advanced functionality, Transversal Sales Engine is able to provide high levels of behavioural targeting that have previously only been available through expensive and complicated website analytic tools. Because advertisements and promotions are served in response to customer enquiries, there is no need for the system to log or track vast amounts of historical customer data to analyse and predict customer behaviour in order to deliver targeted information, therefore cutting complexity and increasing sales.

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Dee Roche, Head of Marketing
+44 (0)1223 723 388

Chris Measures/Sam Grace
Rainier PR
+44 (0)20 7494 6570

About Transversal
Transversal is a Cambridge-based developer of multi-channel eService solutions for customer-facing websites and contact centres that achieve high-impact wins on improved service, reduced costs and increased sales. Transversal's flagship Web Self-service Sales EngineTM solution uses the online customer service interaction to deliver targeted offers and advertising based on what customers ask about - a customer service strategy proven to produce high response rates and sales, while simultaneously improving customer service quality and efficiency. MetafaqTM reduces the volume of call and email queries to contact centres by automatically answering customers' questions online. Transversal customers will typically see immediate and dramatic email reductions, by around 60%, and improvements in email response times, from days to minutes. Intrafaq, Transversal's knowledge management solution for contact centres, delivers information to agents in a unique way from a dynamic natural language knowledgebase. Simply by typing a question, in their own words, agents can access answers to customer questions; providing fast, accurate and consistent responses. Organisations benefit from increased first call resolution and efficiency by improving the knowledge and quality of service provided by customer service and help-desk agents. Transversal's Memory Engine™ is the result of research and development by top researchers in Information Theory and Machine Learning from Caltech and Cambridge universities. Transversal co-founder, Prof. David MacKay, is a world renowned expert in Artificial Intelligence. He pioneered Bayesian Neural Networks in the late 1980s and remains at the forefront of the field. Current customers include Sony Playstation, Direct Line, Mint, Tesco Personal Finance, Privilege, Thomsons, The AA, Barclays, Holiday Extras, Nissan, Fujifilm, Standard Life, Scottish Power, Freemans, Grattans and Kaleidoscope.

Published on: 12:00AM on 17th April 2007