Swinton’s new website has been named the best performing company website in the insurance industry and ranked seventh in a survey of the financial services industry.

The survey undertaken by SiteMorse (www.sitemorse.com), automated website testing and benchmarking company tested the performance, functionality and compliance of the UK’s top 1000 finance and professional services websites.

Swinton, the UK’s largest high-street broker, offers a ‘clicks and bricks’ approach to insurance. Unique in the market place, Swinton combines online value for money with the added benefit of having a knowledgeable local broker at the end of the phone or at one of their 442 branches nationwide.

The new website gives customers the option to receive a quote online or to speak to a specialist broker at one of Swinton’s UK call centres. There is also a postcode search facility on every page so customers can find their local branch if they prefer dealing with an advisor face to face.

The SiteMorse survey confirms Swinton’s commitment to the online side of the business and demonstrates its ability to operate online in today’s competitive marketplace.

SiteMorse praised Swinton for having an error free site and receiving high scores for accessibility. Swinton’s ranking climbed 614 places, the highest climbing score of all websites tested.

Nick Bowyer, Swinton’s Marketing Director said: “We have been investing heavily in the online operations and it’s extremely rewarding to have our hard work recognised by SiteMorse. Our new website mirrors the visual identity we’ve created on the high-street, ensuring that customers have an easy, seamless experience when moving between online and high street services – an essential element of Swinton’s ‘clicks and bricks’ approach.’

You can visit the new Swinton website at www.swinton.co.uk

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For further information regarding Swinton please contact Adele Many, Pete Wrathmell or Amy O’Toole at SKV PR on Tel: 0161 236 9909 or email: adele.mandy@skvpr.co.uk

For information regarding SiteMorse web testing products and services please contact Libby Conway, Redkite PR on Tel: 0207 766 5211 or Mob: 0792 335 5558.

About Swinton

• With 442 branches nationwide Swinton is the largest high street insurance broker;
• Unlike many other companies in the financial services industry, Swinton is committed to keeping its branches open for business, and part of the community;
• Swinton provides a one-stop-shop for the insurance and related needs of its clients, offering home, car, caravan, business, holiday, motorbike and even classic car insurance;
• With a dedicated team of advisors on hand at every branch to search a panel of insurers to offer quality cover at competitive rates;
• Swinton offers a ‘clicks and bricks’ approach to insurance - online prices with a high street presence.

About SiteMorse (www.sitemorse.com)

• SiteMorse provides precisely accurate critiques of websites over a subscribed duration tested for functionality, accessibility, compliance and performance;
• The company is unrivalled in its efficiency in automated testing in the web industry, and is the only company in the world to offer web testing to this standard. Companies are presented with a thorough assessment of all areas where its websites are technically flawed;
• Established in 2001, SiteMorse is a British, privately-owned company and offers a range of website testing services that require no setup, downloads or technical support to operate;
• Over 500 local and central government departments, FTSE companies and financial sector clients use SiteMorse services to help them maintain error-free, fully-functioning and compliant websites.

Published on: 12:00AM on 17th April 2007