- Tour operator Bales Worldwide has selected Neolane to help it create personalised, targeted, customer-centric communications to win customer loyalty, higher marketing response rates and increased sales revenues -

RICHMOND UPON THAMES, UK – April 17th 2007 – Neolane, a provider of customer marketing and communication software solutions, has today announced UK-based international tour operator Bales Worldwide as a new customer.

Bales offers a wide variety of inspirational journeys to thousands of destinations around the globe and its 140,000 UK customers have a range of preferences when it comes to the location, type and timing of their holidays. Expected to go live in May 2007, Neolane will enable Bales to increase sales through running highly targeted, customer-relevant email marketing and direct mail campaigns. Bales has found classic large volume, standard content campaigns to be somewhat ‘hit and miss.’

“We offer a broad product range to a large and diverse customer base with a variety of holiday preferences,” said Raymond Howe, marketing communications manager at Bales Worldwide. “Neolane will enable us to hyper-segment our customer database and run many thousands of mini-campaigns, tightly targeted to our customers’ holiday preferences; stimulating interest, interaction and sales. As well as helping us to reach our regular customers more effectively, we hope that our more relevant communications will re-awaken lapsed customers too.”

Neolane will enable Bales to quickly and collaboratively develop and control multiple tightly focused campaigns simultaneously from a single console. When some holiday companies might take weeks to create campaign content, Neolane will enable Bales to create campaigns in hours. Not only will Neolane facilitate the swift creation of multiple planned campaigns for next year’s many different holidays, but urgent ad-hoc campaigns can be created, targeted and launched quickly too, say around late availability bargains.

“Bales Worldwide is following best practice by defining its relationship with each customer and their purchase interests,” said Neil Anderson, managing director of Neolane Limited. “By ensuring campaign relevance through personalising content and closely targeting their communications, our customers have significantly improved the success of their customer marketing activities. We are very pleased to welcome Bales Worldwide.”

Neolane was selected from an initial list of 12 potential suppliers. As reasons for its selection, Bales cites Neolane’s multi-channel capabilities, breadth of functionality, scalability, ease of use, affordability and the availability of additional modules.


=About Bales Worldwide=
Bales Worldwide is an independent, family owned tour operator that has been taking clients to all four corners of the world for 60 years. Escorted Journeys and Luxury Tailor-Made specialist Bales Worldwide feature 50 countries with 95 set itineraries plus endless Tailor Made options. Offering first-class service and personal touches, Bales never stops striving to search for new destinations and the very best itinerates. http://www.balesworldwide.com

=About Neolane=
Neolane is a provider of enterprise solutions for customer-oriented marketing and outbound communications which enable organisations to create a single marketing view of their customers and prospects in a unified datamart. By orchestrating multiple channels to market, e.g. e-mail, direct mail, SMS, web, telephone on an in-house or mid-sourced platform, marketing professionals gain complete control over their campaigns and a whole range of automated and ad-hoc outbound communications (alerts, notifications, e-billing, statements, business documents) through advanced editorial content management. Website: http://www.neolane.com

Major international accounts have selected and run Neolane technology: Bales Worldwide, Virgin Megastores, Packard Bell, GE Real Estate, T-Online, Fnac.com, Sephora, AXA bank, Accor Hotels, Alcatel, BT, FINAREF, Publicis, Belgacom Skynet, Wanadoo Data, Boursorama, EMI Music, Finaref, Alapage-Marcopoly, Wolters Kluwer, Dassault Systems.

Media contact:

Derek Harris (For Neolane)
Harris Communications
IT Marketing, Writing and PR
Tel: + 44 (0) 845 8386 044
Mob: + 44 (0) 786 7525 722

Published on: 12:00AM on 17th April 2007