The British Interactive Media Association (BIMA) launches refreshed website to provide hub for interactive industry

BIMA unveils plans for a new website in a move to align itself more closely with members and further consolidate and strengthen its position as UK trade representative for the interactive industry. The website, which is the result of in-depth member research, focuses on the integration and promotion of interactive technology and will launch on 20 April.

Paul Walsh, chair of BIMA, explains the strategy behind the move to a more member-focused site, “BIMA is constantly looking to expand and redefine its activities to ensure that the needs of members are represented in this fast-paced industry. Following extensive research, the website re-iterates BIMA’s core value: to represent and support the many different strands of the interactive media industry whilst continuing to maintain and raise standards of excellence.”

Walsh continues, “The refreshed site offers the perfect platform to champion the UK interactive industry, whilst also focusing on securing mutually beneficial partner opportunities with brand and trade associations alike, to create exclusive projects and integrated events which will benefit members.”

An indispensable resource for members, the website will incorporate a plethora of interactive services creating an online ‘hub’ for the industry. Ranging from a student showcase area, where talent scouts will be able to pick from the cream of the crop, to the BIMA blog, which is set to promote dialogue within the industry. The blog will be regularly updated by the Executive Committee as well as the occasional guest writer, to ensure that members are kept informed with cutting-edge industry news and updates.

The prestigious BIMA Awards will be integrated within the site, acting as a visual reference for interested parties who would like to find out more about digital media and what it has to offer; thereby encouraging prospective new entrants to the industry.

The BIMA website was redeveloped by Isle Interactive, a full service digital agency based in Cambridgeshire. Richard Copping, project director at isle interactive, comments, ‘The BIMA website has been redeveloped with a keen focus on design, navigation and interactivity, showcasing the integrated mix of services available and ensuring that the site proficiently serves members whilst reflecting the interests of the UK interactive industry.”

Segala has been charged with accessibility testing and certification to ensure the website is accessible to all, whilst demonstrating how BIMA adopts industry best practices.

Editorial notes

About BIMA

Founded in 1985, BIMA is the longest established trade association for the British interactive media industry, supporting the commercial development of its members.

BIMA acts as a unifying and impartial voice for individuals and organisations which deliver high quality, creative, innovative and interactive media solutions.

It champions the important issues that shape the UK’s international reputation and competitive edge in the digital world. It does this by promoting and explaining best practice and industry standards, supporting education, skills and training, and by providing expert advice and guidance across its membership.

BIMA is a non-profit association that crosses a number of industry sectors including academia and government.


Claire Watson
immediate future Ltd

Tel: 0845 408 2031

Published on: 12:00AM on 19th April 2007