The latest addition to Vertical Leap’s useful tools and gadgets page is a UNIQUE Site Relevancy Tool. Used as part of a link building strategy, it’s easy to instantly establish keyword compatibility with other websites with a view to maximising value to both.

Try it at

Simply type in the name of the website it is proposed to link to, along with the keywords that are most relevant to your own website, and the Tool will instantly - and confidentially - advise on its relevancy and so if it is worth seeking a link.

Matt Hopkins, Vertical Leap’s Managing Director, explains: “Much is being discussed about the validity of links at the moment, but establishing sound, reciprocal links with authoritative websites in their particular specialist field is core to effective search engine optimisation. We believe our new Site Relevancy Tool is unique, and is a great way of vindicating the compatibility of a particular website a marketer is proposing to link to.”

Although a healthy dose of common sense will avoid linking with Vertical Leap’s Site Relevancy Tool is invaluable in establishing compatibility between websites where common areas of business, or themes, are not so obvious.

“The best linking strategies will identify and pursue tightly themed categories of relevance to a particular site,” comments Matt, “but occasionally someone might suggest you link to a site where the business area does not at first glance look relevant; however a quick check with our Site Relevancy Tool may well show that Google sees compatibility in the key words within the site and therefore relevance in that potential partner.

For instance, it would make sense for an letting agency to link with a website that specialises in nothing else but letting, but perhaps a link with a buy to let mortgage specialist or an estate agent isn’t so obvious given their different areas of specialisation. However our Site Relevancy Tool would see commonality in the keywords used in those sites and so establish that it would be worth pursuing a link.”

Like the recently launched Broken Links Reporting Tool, the new Link Relevancy Tool utilises specially developed reporting technology from Apollo, Vertical Leap’s proprietary Campaign Management System.

Both investigative processes are used every day by Vertical Leap Campaign Delivery Managers as part of the delivery of an ongoing fully managed service on behalf of their clients. The technology is being shared to help demonstrate how effective Managed Search Engine Marketing working with well planned website design and architecture can, and will, deliver strong commercial results and extraordinary ROI. Try it!

Notes: Vertical Leap is a leading search engine marketing company, providing its clients with a fully managed and comprehensive ‘campaign’ to improve ranking results and website performance by actively promoting visits from motivated sales prospects at an all-inclusive, fixed cost. Vertical Leap is committed to providing unrivalled search intelligence to enhance that service with is own proprietary technology, Apollo, the ultimate campaign management system delivering informed data in real time to maximise Return on Investment. Vertical Leap has offices in the UK, USA and Australia.

UK Tel: 0845 123 2753 ?Vertical Leap Ltd, Customs House, 10 Hampshire Terrace, Portsmouth, Hampshire PO1 2QF??USA +1 214 347 4903

Australia 1300 665 323??

Published on: 12:00AM on 21st April 2007