LONDON and SEATTLE – April 19, 2007 Atlas, a leading provider of digital marketing technologies and an operating unit of aQuantive, Inc. (NASDAQ:AQNT), today announced it had signed a global partnership deal with Media Contacts, the interactive arm of Havas (Euronext Paris: HAV.PA). Atlas will provide technology services and support to Media Contacts’ expanding global network, currently comprising of 30 cities, in 23 countries across the globe.
Following a competitive pitch Atlas becomes a Media Contacts’ technology strategic partner, supporting the global Media Contacts network, which provides services to over 400 clients worldwide including market leaders such as Air France, Dell, Nike and Reckitt Benckiser.
Atlas will work with Media Contacts to expand further Atlas technology’s integration with Artemis™ - Media Contacts’ proprietary data platform - and enable Media Contacts’ clients to benefit from unique insights into their interactive campaigns’ efficiency and dynamics.
By offering third-party ad serving for the full spectrum of digital advertising formats – banners, search, rich media, in-stream video and VOD (Video on Demand) – the Atlas Digital Marketing Suite is enabling additional avenues for creative optimization and improved targeting to the Media Contacts network.
Yann Le Roux Senior Vice President, Director of Operations for Global Technologies and Artemis™, said of the appointment; “Our priority was to identify a suitable partner that would be able to support the needs and development of our network worldwide. The integration of the data Atlas can supply into Artemis will enable us to provide unparalled value to our clients and we look forward to building the relationship further in the future.”
Richard Dunmall, Senior Vice President and Managing Director of Atlas EMEA said, “The technologies we have developed put us in an ideal position to add value to the Media Contacts business and to maximize the impact and effectiveness of the Artemis™ model. Atlas is expected to continue to expand its operations over the course of 2007, and this will allow us to provide additional support not just for the existing Media Contacts markets, but also for those they plan to operate across in the future.”


For Atlas
Eleanor Orebigann
Hotwire PR
Tel: +44 (0)20 7608 4679

For Media Contacts
Ester Pascual
SVP, Marketing & Communications Director
Media Contacts
Direct Tel: +44 (0) 20 7393 2506

About Atlas

Atlas ( provides digital media technologies for agencies, advertisers and publishers. Atlas solutions for agencies and advertisers enable the unified management of digital marketing campaigns across display banners, rich media, search, video, and websites. Atlas solutions for publishers maximize advertising revenue across all available and developing digital media platforms. With industry-leading tools and close collaboration, Atlas helps its clients achieve dramatic, measurable results.
Atlas serves its clients from offices in Seattle, San Francisco, New York, Denver, Raleigh, London, Germany, Italy, Japan and Australia. Atlas, an operating unit of aQuantive, Inc. (NASDAQ: AQNT), is a member of the NAI, adhering to the NAI privacy principles that have been applauded by the FTC, and is the first third-party ad server to complete the auditing process and achieve ad measurement accreditation by the Media Rating Council.

About Media Contacts

Media Contacts (“MC”) is the global interactive network of Havas Media - the media division of HAVAS. MC provides data driven media solutions across all interactive channels: digital, direct response, relationship based media. MC brings together professional expertise, proven strategic insight, and Artemis™, MC’s advanced proprietary data platform, to maximize impact for the advertiser interactive media investment. Since 1997, and in 23 countries in 30 cities across Europe, North America, South America, Asia, and Oceania, Media Contacts is the trusted partner of more than 400 clients, including the market leaders in many industries, such as Air France, Danone, Dell, Fidelity, France Telecom, ING Direct, Nike, Peugeot/Citroën, Repsol, Reckitt Benckiser, and Vonage, amongst others. To learn more, please visit

Published on: 12:00AM on 20th April 2007