Search engine marketing agency, Site Visibility has been selected by Help the Aged, an international charity fighting to free disadvantaged older people from poverty, isolation and neglect, to develop a long term Search Engine Optimisation (SEO) and Social Media Marketing strategy.
Site Visibility is providing Help the Aged with expert consulting for their website The consultancy work will involve teams from both Site Visibility & Help the Aged working together to develop a forwarding thinking SEO & Social Media Marketing campaign.
Help the Aged is hoping to improve its organic visibility as well as look at ways in which it can take advantage of social media to help develop greater awareness of the issues facing disadvantaged older people.

Damon Lightley, Managing Director at Site Visibility, comments: “We are looking forward to starting our relationship with Help the Aged. It’s both brave and astute of them to be looking to develop a social media and SEO strategy. As more and more websites compete for attention in the search results, it’s important that credible sources like Help the Aged are able to cut through the online noise and deliver timely and accurate information to its various audiences.”
Alison McCormack, Head of New Media for Help the Aged, said: “It is vital to ensure that older people and their families and carers can find the important resources and support that our site provides. We also need to get our campaigning and fundraising messages out to the largest possible audience in the most cost-efficient way. Improving our natural search engine rankings through our work with Site Visibility will be central to our strategy.”
About Site Visibility
Site Visibility helps clients harness the power of Internet search engines and online communities so that they can acquire and retain customers on an ongoing and profitable basis.

The business was set-up in 2003 by Damon Lightley to provide clients with a more integrated approach to search marketing. Site Visibility believes that a search engine marketing campaign cannot be set-up in isolation - it needs to be integrated with other areas of the marketing mix.

Some of Site Visibility’s other clients include: Cancer Backup, Legal Week, HSA, The Energy Saving Trust,
About Help the Aged
Help the Aged is the charity fighting to free disadvantaged older people in the UK and overseas from poverty, isolation and neglect. It campaigns to raise public awareness of the issues affecting older people and to bring about policy change. The Charity delivers a range of services including information and advice, home support and community living that are supported by its fundraising activities and paid for services. Help the Aged also funds vital research into the health issues and experiences of older people to improve the quality of later life.

Published on: 12:00AM on 26th April 2007