Interactive Prospect Targeting Limited (IPT) is pleased to announce their acquisition of 24.9% of Allegran Limited, making IPT the first external shareholder in the company.

Allegran, which similarly to IPT, uses consumer sites to collect data online, runs the gaming site Loopy Lotto, dating service Loopy Love and points collection site, Eurmiles. The three sites are free to enter and between them collect 60,000 records every month.

The business, which has been in operation since May 2002, hit profitability in August of the same year and services clients such as BCA, The Motley Fool and Create Services, all of whom tap into its 500,000 strong database for online marketing campaigns.

IPT's stake holding in Allegran has been augmented via the integration of a Loopy Lotto style "Lucky Million" game into

Ivan Southall, Commercial Director of IPT, commented: "We've been looking for suitable investments for some time. Having always had a relationship with Allegran, and complementary business models, it made sense to formalize our partnership with this stake holding. Allegran, like IPT, is one of the unique start ups that has achieved profitability within a year of trading and we look forward to sharing in their undoubted future success."

Tony Sellen, Managing Director Allegran Ltd, commented: "We are delighted to have IPT as a shareholder. IPT have provided us with good quality marketing support over the last two years, and we are hoping that this shareholding will lead to further collaboration in the future."

This is the second investment for IPT in 6 months, the first being with in October 2003, when options were exercised to the value of a 2.55% holding. In addition, IPT is actively seeking equity-based partnerships particularly for its newly launched lifestyle Telemarketing division.

Interactive Prospect Targeting Limited (IPT) is the UK's leading supplier of direct marketing solutions. Eight online businesses utilise the Internet to collect data and generate revenues for partner websites, delivering multi-channel access to targeted consumers and professionals.

Published on: 12:00AM on 16th March 2004