Seven new travel companies have hired ValueClick’s Commission Junction to run their affiliate marketing programs in the UK.

Following the announcement in January regarding the Company’s move to focus on sector specific expertise in areas like travel, retail and finance, the following seven companies have joined the network:
easyVan.com (van hire from easyGroup);
flythomascook.com (Thomas Cook’s dedicated flights site);
hotelClub.com (worldwide hotel bookings);
hotelopia.co.uk (online hotel booking specialists, part of First Choice plc);
octopustravel.com (hotel reservations website);
purpleparking.com (leading airport parking company); and
weststarholidays.co.uk (holiday park company).

The travel companies all selected Commission Junction because of the quality of their account management service, specialist retail sector knowledge and the high quality network of affiliates that they work with.

Amongst a current UK client list of over 60 leading travel brands, Commission Junction currently works with three of the top five most visited UK travel websites and half of the top UK eight airlines*.

Amanda Norey, Online Marketing, Affiliates Manager at Thomas Cook said “Thomascook.com have been working with Commission Junction for over 2 years. Service has been exemplary and they have always focused on building relationships with the right affiliates. Their ability to match likeminded companies has delivered significant results for thomascook.com.”

Laura Bolton-Heaton, Head of Customer Acquisition at Hotelopia said: “We use their services due to the extensive affiliate base, and for the management support we receive for Hotelopia´s affiliate recruitment and retention programmes. Over the past six months we’ve seen exceptional results in our affiliates business, so much so that we have recently implemented Hotelopia into Commission Junction in the US.”

Alison Guise, UK Country Manager for Commission Junction and Mediaplex said “Commission Junction’s extensive and results driven experience with travel advertisers and affiliates has meant we have been able to demonstrate to these brands what is possible within affiliate marketing. We now work with over 60 prominent travel brands undertaking programmes that deliver to a broad range of specific requirements, whether that’s communicating with a wider range of affiliates, or running innovative new media content like podcasts.”

* Source: IMRG and Commission Junction.

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Contact Details

ValueClick Europe
Lisa Hancox
PR Manager
Tel: +44 (0)20 8785 5835
Mob: +44 (0)7881 820862
Email: lhancox@valueclick.com

About ValueClick:
ValueClick Inc. (Nasdaq: VCLK) is one of the world’s largest integrated online marketing companies. Through its individual brands, ValueClick offers comprehensive and scalable solutions that deliver cost-effective customer acquisition for advertisers and revenue for publishers. ValueClick provides advertisers and publishers with performance-based solutions through all online marketing channels.

Brand offerings include:

vcmedia - online advertising network and ad sales for advertisers and publishersCommission Junction - affiliate marketing

PriceRunner.co.uk – the UK’s most comprehensive and independent price comparison website

Mediaplex - intelligent technology for digital marketing, including adserving, email marketing and paid search bid management.

For more information, please visit www.valueclick.co.uk.

Published on: 12:00AM on 19th April 2007