… Interactive communications agency Fhlame enhances Web 2.0 style functionality for GPS community site…

London, 23 March 2007:
The combination of leading-edge technology with the ethos of Web 2.0 has enabled Fhlame to implement the final key parts of a revolutionary online GPS community website.

The London, United Kingdom, based interactive communications agency today announced that it has completed the functionality to the NavPix Library (www.navman.com/navpix) where GPS navigation users can upload and share geo-referenced images.

True Web 2.0 experience
The NavPix library launched in May 2006 to support NavPix from GPS navigation company Navman. Fhlame built the first iteration of the NavPix Library, the community website where members could create and share their “NavPix”. Each NavPix combines an image with exact latitude and longitude data to provide an easy way to select a destination on compatible sat-nav devices.

“We wanted to make the NavPix Library as simple and straightforward to use as possible,” says Chris Autry, Fhlame’s Managing Director, “so we looked at how we could enhance the user experience in the library. We’ve now released the album functions to provide users with a powerful, yet highly intuitive and easy to use, way to create and manage albums of NavPix photos using drag and drop functionality.”

Fhlame knew that NavPix Library users wanted more from the existing library so it took inspiration from the latest technology and directions in community websites to deliver a true Web 2.0 experience to the online NavPix audience.

Revolutionary technology
Fhlame created the NavPix library for GPS pioneer Navman to support Navman’s introduction of its groundbreaking NavPix technology used on its iCN 700 series and N-Series in-car sat-nav devices.

Chris says: “NavPix is an integral part of Navman’s overall business strategy. NavPix photos are a great way to find something – or return there – as well as provide the mechanism for other people to find their way there. However, building that community meant creating the platform and tools to create and share NavPix. “

Importantly for Fhlame, those tools had to be not only accessible and useful, they had to deliver an online experience that encouraged users to want to upload and share their NavPix.

“With the launch of these new features, we believe that we have realised our vision for what the NavPix Library should be. We also wanted to exploit the opportunities opened up by the latest technology, such as AJAX, to support the user experience, rather than the other way round.”

NavPix Library
The online NavPix Library (www.navman.com/NavPix) provides the platform for NavPix users to create, upload and share NavPix images and albums. Each NavPix image contains latitude and longitude information within its EXIF meta data, which can be read by NavPix-compatible sat-nav devices.

Navman sat-nav users can download the NavPix individually or as part of an album to their device and then select it as a destination when planning their journey.

“Quite simply, the NavPix technology is revolutionary,” adds Chris, “and we wanted to create an online experience that was equally revolutionary. By bringing together our knowledge of building community websites, user-generated content and the latest online technology, we have achieved that revolutionary online experience.”

About Fhlame
Fhlame is a leading interactive communications agency based in London. It specialises in combining cutting-edge technology with deep understanding of its clients businesses to deliver effective, immersive and measurable online experiences. Fhlame works with clients across a broad range of industry verticals, offering services from consulting and strategy to design and build.

For further information
For further information about Fhlame and the NavPix Library as well as the services Fhlame offers, please contact:

Chris Autry
Managing director
Fhlame Limited
8A Great Newport Street
United Kingdom

Tel: +44 (0)20 3077 1185
Website: http://www.fhlame.com
Email: info@fhame.co.uk

Published on: 12:00AM on 23rd March 2007