Harvest Digital helps leading flight comparison site to exploit display media

LONDON 23 March 2007… Cheapflights, the travel price comparison website, is running a campaign on the new Virgin Media portal to promote its popular newsletter. The promotion, which has been planned and bought by Harvest Digital, offers visitors the chance to win a £2,000 holiday and the opportunity to sign up to receive the Cheapflights newsletter. The creative, also produced by Harvest Digital, features an airport departure board featuring holidays to exotic world-wide destinations.

Travel experts on the Cheapflights newsletter team spend their days searching for the best fares available in the industry, saving travellers valuable time in planning their holidays. Along with these hand-picked deals, up-to-the-minute travel news, articles, sales alerts and travel tips are emailed weekly or whenever great deals are on so that customers won’t miss out on a bargain.

The campaign is part of an ongoing media trial that has seen Cheapflights test a mix of rich media and standard formats on AOL, together with a range of activity on relevant directories and travel verticals.

Commenting on the campaign, Cheapflights’ Head of Online Marketing Shahin Fard says: ‘We want to see the effects that display advertising combined with a competition to a targeted audience has on generating quality newsletter signups. We will monitor the activity of these new registrants over a reasonable period to determine the success of the campaign. We chose Harvest because of the agency’s experience in the travel sector and their creative approach to media-buying.”

Harvest Digital recently conducted extensive research into the online travel market in conjunction with Nielsen//NetRatings and Adviva which revealed that 55% of internet users book holidays online whilst only 7% of internet users book on the high street, and that two thirds of internet users take two or more holidays a year.

Online travel booking and research is especially common for 25 - 34 year olds, and for people booking within four weeks of their departure date and in both cases 68% of people would book directly on the Internet. The survey also revealed that three quarters of people book their own holidays with no major differences in the travel booking habits of men and women.

Notes to Editor
About Cheapflights
Cheapflights Ltd. Founded in 1996 and profitable since launch, Cheapflights is the UK’s leading UK flight price comparison web and pioneered the travel price comparison model in the UK and also introduced pay-per-click in the UK in 2000.

Cheapflights does not sell any travel products. Each day, it displays over one million constantly updated prices supplied by hundreds of travel partners worldwide. These deals can be accessed online or by telephone direct with the advertiser from links or information on our site. This makes Cheapflights one of the most comprehensive independent publishers online of flight and other travel deals available. There are over 4 million subscribers to the Cheapflights newsletter that receive regular communications on the week’s best deals, travel news, sales alerts and industry articles.

Leading online measurement company Hitwise has described Cheapflights as ‘the UK’s favourite travel price comparison site’. Hitwise's statistics also show Cheapflights as being the UK's top vertical search and comparison site for the past 15 quarters. The Company's unique user numbers globally reached 5.25 million in January 2006.

Cheapflights estimates that it generated travel product sales of over £1 billion for its advertising partners in 2006. These advertisers read like a Who’s Who of the travel world - ranging from British Airways, Thomson, Expedia, Travelocity and Thomas Cook to specialist operators like STA Travel , Mark Warner and Iglu.com.

Cheapflights is one of the few British internet companies successfully to establish an operation in the USA with Cheapflights.com. Launched in May 2003, with 2 million unique users a month it is already in the top 13 USA travel sites. The Company has launched UK and USA "Flight News" blog sites.

Cheapflights' independent status as an online travel price search and comparison and travel news site makes it a natural starting point for finding travel deals and up-to-date travel industry information.

Travel Web Sites:
www.Cheapflights.co.uk; www.Cheapflights.com;

"Flight News" Blog sites:
UK News: http://news.cheapflights.co.uk; US News: http://news.cheapflights.com

About Harvest Digital
Harvest Digital is a full-service online marketing agency specialising in media planning and buying, search marketing, and online marketing creative.

Formed in 2001, the company is privately owned by staff. Based in Soho in London, clients include Tesco Personal Finance, Auto Trader, Thomas Cook, 3M, Tiscali, Shelter, uSwitch.com and CMC Markets.


For further information please contact:

Joanna Burton
Head of PR
Harvest Digital
e: joanna@harvestdigital.com
t: 020 7479 7500

Emma Wilson
Managing Partner
Harvest Digital
t: 020 7479 7501

Cass Helstrip, Junior Acct. Dir.
Tel +44 (0)20 7559 6624
Fax +44 (0)20 7559 6621

Published on: 12:00AM on 23rd March 2007