Affiliate Window has launched a brand new linking method, the ShopWindow Toolset (beta).

ShopWindow Toolset provides affiliates with product comparison functionality that can be customised and integrated within a website with minimum effort.

Affiliates can earn commission through adding ShopWindow functionality in the way that best suits their skill set and website architecture in one of thee ways:

ShopWindow Direct – send affiliates’ web traffic to the website

ShopWindow Client Software – add modules of ShopWindow onto affiliates’ website using the open source Smarty template system to create their own look and feel

ShopWindow API – integrate the raw code into affiliates’ websites applying their own style sheets and adapting the functionality to suit each site

“The ShopWindow Toolset will enable affiliates to provide their users with dynamic content from our managed database of over 3 million products. Their users can search for specific products and review the results from within their website. Those users who click though to a merchant site are now more informed and more motivated to buy than ever before, increasing the likelihood of earning affiliates a commission from their purchases.” Said David Hall, Head of Communications, Affiliate Window.

“Affiliate Window merchant product feeds have been thoroughly reviewed and mapped in recent weeks. Behind the scenes the ShopWindow system is designed to recognise and learn behavior patterns. This will result in users being able to search for products more accurately and refine the results more thoroughly as each day passes.” Hall continued.

ShopWindow Toolset is set to revolutionise the affiliate marketing industry, as it’s the first product comparison engine that truly sorts data in the interest of the customer.

“Currently merchants supplying an affiliate network with a product feed, need their affiliates to create content from that feed. ShopWindow enables everyone, even those with very limited web skills, to add product comparison functionality to their website, earning all the associated affiliate revenues it generates for themselves.” Added Hall.

Merchants want to provide dynamic content to their affiliates because the traffic it generates converts more highly than anything else, however time, resource and cost issues often inhibit this. Another significant issue is that merchants want to pay on a results only basis, while every price comparison site wants to charge on a Cost Per Click (CPC) basis. With the launch of ShopWindow, Affiliate Window has solved these difficult problems in one move.

“This launch demonstrates Affiliate Window’s commitment to developing Cost per Acquisition (CPA) technologies, to help our clients, merchants and affiliates alike, to grow their online revenues. Launching this functionality will increase the number of businesses that can work as successful affiliates. This represents the most significant development in the affiliate marketing landscape for a very long time” says Kevin Brown, CEO of Digital Window.

For further information on Digital Window and their brands please contact:

Karen Durham-Diggins at kddPR

T; +44 (0) 20 8989 2541
M: +44 (0) 7808 584 624

Notes for editors:

Affiliate Window, a division of Digital Window:
Voted no 1 network by affiliates Affiliate Window (a division of Digital Window) has an excellent reputation, both with merchants and affiliates, for their in-house technology, reporting, Brand protection and service.

The Awin index (implemented October 2006) gives merchants a visual reference of how their programme compares to competitors in their sector. It also enables them to manage the impact of changes made to their to their affiliate strategy.

Established in 2000 as Affiliate Window their extensive client base includes blue chip operations as well as SME’s and includes: Vodafone, Phones4U, Comet. Hamleys, Evans, John Lewis, Austin Reed, and

Ranked 14th on The Times Tech Track and 8th in the Deloitte Fast 50, Digital Window were the only network to be ranked in these highly regarded business performance indicators.

Published on: 12:00AM on 29th March 2007