Atlas, a provider of digital marketing technologies and expertise and an operating unit of aQuantive, Inc. (NASDAQ: AQNT), today introduced Atlas AdManager Version 10 for digital publishers, delivering a new-to-industry automated ad network control panel to publishers to increase revenue from under-utilized impressions. This is expected to be the first in a series of innovations resulting from integrating the best-in-breed resources of Atlas and Accipiter. Atlas acquired Accipiter in December of 2006, including its core application, AdManager, introduced in 1996, which delivers billions of ads monthly across all rich media types to hundreds of leading publishers around the world. Atlas and Accipiter, both online ad management leaders and pioneers, integrated under the Atlas brand.

To help optimize publishers’ ad revenue on virtually any digital channel, additional Atlas AdManager V10 enhancements include custom statistical dashboards, expanded custom reporting capabilities and unique visitor statistics, as well as an intuitive user interface.

“Clearly, ad revenue management as well as inventory management are critical to publishers,”said Atlas Senior Vice President Brian Handly. “With AdManager Version 10, publishers can now make smarter, revenue-generating decisions, faster.”

Details of Atlas AdManager Version 10 innovations and enhancements include:

AdManager Network Control Panel - Publishers now have the ability to manage ad network partners with sophistication and speed – to realize revenue from discretionary inventory at a significantly higher rate and with a lower operational burden than manual management of remnant ad deals. Publishers can set their own CPM price, and the system will automatically deliver ads when that price is met, capturing a premium for a portion of their undersold inventory.

Statistical Dashboard - Log in to an efficient “executive summary” dashboard. Customize views for different user types, such as administrators, advertisers, salespeople and agencies. Display, hide and refresh data and dashboard, as needed. Quickly view statistics such as expiring campaigns, behind schedule campaigns, and logged-on users.

Expanded Reporting - Create custom report templates with Report Designer: From customer color schemes and logos to custom columns and calculations. Import and export reports, and custom brand them, or create simple reports with AdManager’s intuitive Report Wizard.

Unique Visitor Insights - Analyze unique-visitor information more easily to determine how campaigns performed. Generate reports to relay unique visitor statistics, including the number of unique visitors who saw or clicked on a specific campaign (or individual creative within each campaign) on any given day.

Intuitive User Interface - Increase productivity with the streamlined, colorful, graphical user interface.

"We are pleased to partner with companies that embrace innovation,” said Photobucket CEO Alex Welch. Welch continued, “We already considered AdManager best of breed, and now Atlas and AdManager are extending their offering to give us a revenue-generating tool with truly actionable analytics – sophisticated yet simple. The AdManager team anticipates the needs of publishers like Photobucket, and delivers.”

“We’re thrilled by the new tools to help us make highly informed revenue-producing decisions,” said Six Apart Director of Sales Operations, Ernie Riemer. Riemer added, “ I believe AdManager Version 10 is business savvy, flexible and will support our ad management growth.”

Publishers can easily obtain campaign data and make optimization updates in real time, quickly discover trends and accurately forecast inventory, precisely target audiences and serve any ad on virtually any channel with Atlas AdManager Version 10.

About Atlas

Atlas provides digital media technologies for agencies, advertisers and publishers. Atlas solutions for agencies and advertisers enable the unified management of digital marketing campaigns across display banners, rich media, search, video, and websites. Atlas solutions for publishers maximize advertising revenue across all available and developing digital media platforms. With industry-leading tools and close collaboration, Atlas helps our clients achieve dramatic, measurable results.
Atlas serves its clients from offices in Seattle, San Francisco, New York, Denver, Raleigh and London. Atlas, an operating unit of aQuantive, Inc. (NASDAQ: AQNT), is a member of the NAI, adhering to the NAI privacy principles that have been applauded by the FTC, and is the first third-party ad server to complete the auditing process and achieve ad measurement accreditation by the Media Rating Council.

Published on: 12:00AM on 29th March 2007