Luxury British brand HomeBody and its maternity arm, HomeMummy is launching a new transactional website set to go live at the end of April of this year.

Designed by Screen Pages (http://www.screenpages.com), the website features HomeBody’s womenswear and menswear ranges as well as HomeMummy, with all three brands together for the first time on the new e-commerce site. The site will feature zoom options, look books and style tips.

HomeBody was founded in 1998 by former sculptress, Beverley Calvert. Identifying a gap in the market for beautifully designed yet functional clothing, she has created a collection that twists, drapes and moulds around the body for a perfect silhouette. Incredibly comfortable, deliberately travel friendly with a luxury style appeal, the collection uses the propriety ‘snuggle’ fabric which has the feel of cashmere with the flexibility of lycra.

With a brief to provide wardrobe solutions for women from am to pm, the collection was an immediate hit and is now stocked in Selfridges and Harrods as well as top boutiques across the UK and Neiman Marcus and Saks in the USA.

The latest brand extension is HomeMummy. Designed to be worn during and after pregnancy, HomeMummy retains the unique style philosophy of the mainline collection with timeless, elegant clothing with original touches, designed to celebrate the body. Its appeal has been instant and the collection has achieved major celebrity following.

Commenting on the website, Calvert says; “We are very excited that we can now bring this unique collection to a wider market and all under one roof. The website will provide our time strapped customers with an ability to shop from our collections without needing to leave their home or office and that can only be a good thing”.

For more information:

Caroline Shapiro or Davinia Crisp in the Marchpole Group Press Office on 0207 908 7777 or email: cshapiro@marchpole.com or dcrisp@marchpole.com

Roger Willcocks at Pindar Screen Pages 01932 359160 or visit
www.screenpages.com

Published on: 12:00AM on 29th March 2007