vcmedia, ValueClick Europe’s online advertising sales house, has announced it is moving from a traditional ‘blind network’ to a new transparent model, offering advertisers the first truly visible network in the UK.

vcmedia is leading the charge on this issue in an attempt to bring more transparency to the online advertising market. The blind network system means that advertisers are not told in advance where any adverts will appear, in an effort to protect publishers’ ad rates. The new transparent model means that advertisers will be aware in advance of the publisher sites on which their ads could appear.

Currently, vcmedia has 10,000 sites with UK traffic; the company is able to name the majority of the network and is aiming for 100% transparency in the very near future. vcmedia offers network and channel advertising to almost 13 million unique users and has a UK reach of 68.4%* of the UK internet population. The company also works with publishers on the network and exclusive sites.

Richard Sharp, UK Managing Director, vcmedia said, “Over the past few years, the industry has made great strides in increasing reputation and reliability. We believe there is scope for bringing greater trust into publisher, agency and advertiser relationships. A fully visible network will provide our clients with more information and transparency, resulting in more effective campaigns. We urge other networks to follow our lead.”

“This decision will build on the excellent work that the Internet Advertising Sales Houses (IASH) – of which we are a founding member – has been doing. We truly believe that this strategic change to our business will transform us and our industry.”

* Source: ComScore Media Metrix, 22 March 2007
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Contact Details
ValueClick Europe
Lisa Hancox
PR Manager
Tel: +44 (0)20 8785 5835

About ValueClick:
ValueClick Inc. (Nasdaq: VCLK) is one of the world’s largest integrated online marketing companies. Through its individual brands, ValueClick offers comprehensive and scalable solutions that deliver cost-effective customer acquisition for advertisers and revenue for publishers. ValueClick provides advertisers and publishers with performance-based solutions through all online marketing channels. Brand offerings include:

+ vcmedia - online advertising network and ad sales for advertisers and publishers
+ Commission Junction - affiliate marketing
+ – the UK’s most comprehensive and independent price comparison website
+ Mediaplex - intelligent technology for digital marketing, including adserving, email marketing and paid search bid management.
For more information, please visit

This release contains forward-looking statements that involve risks and uncertainties, including, but not limited to, ValueClick’s ability to successfully integrate its recently completed Fastclick and Webclients acquisitions, trends in online advertising spending and estimates of future online performance-based advertising. Actual results may differ materially from the results predicted, and reported results should not be considered an indication of future performance. Important factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements are detailed under “Risk Factors” and elsewhere in filings with the Securities and Exchange Commission made from time to time by ValueClick, including: its Annual Report on Form 10-K filed on March 31, 2006 and amendment to its Annual Report on Form 10-K/A filed on April 21, 2006; its current report on Form 8-K filed on February 27, 2006; recent quarterly reports on Form 10-Q and Form 10-Q/A; other current reports on Form 8-K; its amended registration statement on Form S-4 filed on September 27, 2005; and its final prospectus on Form 424B3 filed on September 28, 2005. Other factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements include, but are not limited to, the risk that market demand for online advertising, and performance-based online advertising in particular, will not grow as rapidly as predicted. ValueClick undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

Published on: 12:00AM on 3rd April 2007