Keywords are the basic building blocks of any search engine optimization campaign and getting keyword research right is the first step to take in pushing your site up the search engine results pages. Today at SES New York, Wordtracker officially launched the Wordtracker Academy (, dedicated to helping web sites achieve success and profitability online.

“The Wordtracker Academy publishes expert articles, case studies and tips and tricks that help people maximize their ROI from keyword research”. Said Andy Mindel, Wordtracker CEO.

“Many people don’t realize the full value of keyword research. Optimizing pages is only part of the story. Keywords are the words people use when they search and they provide real insights into customer behavior online – that’s valuable market research that can inform overall marketing strategy.” Mindel continued.

The Wordtracker Academy includes “Using Keywords - an eight point plan” to help both web site owners and search engine optimizers get the most from their keyword research.

Here’s a summary of the eight points:

1. Expand your keyword lists – many web sites don’t have enough keywords. People should not just use the obvious keywords but dig deeper and look for specific interests or niches.

2. Optimize your existing content – web sites can gain quick wins by editing their existing copy and including popular keyword phrases that they might previously have ignored.

3. Generate ideas for content – keywords show what people are really looking for online and that can be a rich source of content ideas that will be attractive to people and to search engines.

4. Choose keyword rich names – people often link to your site using your product names, publication titles and URLs as the linking text. Include keywords and you’ll get an extra search engine boost.

5. Sprinkle your offline advertising with keywords – offline advertising can suggest to people what they should look for online so make sure you suggest keywords for which you rank well.

6. Optimize your press releases – journalists researching news stories and features use search engines to give them ideas and gather background information. Optimize your press release and they’ll be more likely to find your web site.

7. Increase the effectiveness of PPC campaigns – in pay per click advertising keywords cost money so make sure you use the keywords that give you greatest ROI.

8. Build keyword rich inbound links – links from external web sites are crucial in scoring well on search engines. However, such external links can be made even more valuable if they contain important keywords.

“Any web site implementing all of these tactics will have a significant competitive advantage,” said Mindel.

Full details of “Using Keywords - an eight point plan” are available at the Wordtracker Academy,


For further information on Wordtracker and their services
please contact: Karen Durham-Diggins at kddPR
T; +44 (0) 20 8989 2541
M: +44 (0) 7808 584 624

Editors Notes:

Wordtracker ( is a privately owned London business that started in 1997 and provides keyword research services to search engine marketing professionals and website owners worldwide

To succeed online clients need to know what keywords users are searching for and then type into a search box. Wordtracker provides thousands of clients throughout the world with that specialist information.

Wordtracker launched a free keyword suggestion tool in January 2007. The tool is available at and gives webmasters up to 100 free keywords in each session, allowing them to quickly, and easily, brainstorm initial keyword ideas.

Wordtracker is the market leader in keyword research with over 5000 clients worldwide and 80% of turnover coming from the US.

Clients include,,,,, and a host of other search engine optimization companies.

Published on: 12:00AM on 11th April 2007