LONDON, 05 April 2007 - swiftcover.com, Steak Media and creative agency MWO today launch a live motor insurance quote in an online advertisement. Steak Media and MWO developed the concept for the ad to further enhance the message that swiftcover.com makes the task of getting car insurance quicker and easier than its competitors. Steak believes it is a media first for a car insurer to have a fully functioning car insurance quote within an ad where the user doesn't have to click away to get their specific premium returned.

The interactive ad, which runs from 05-30 April, will be in the form of a 300x250 MPU into which the user will be able to enter a set of short details. The user will then receive a quote instantly within the MPU and be encouraged to follow a link to swiftcover.com to complete the sale. The ads will be featured on MSN, AOL, Virgin Media, and Exchange and Mart.

“One of swiftcover.com’s main USPs is that the customer only needs to fill in a short set of details to be given a quote, hence their current campaign ‘car insurance in 60 seconds’. What this creative aims to do is bring that process forward in to the ad so that users see how quick and easy it is to get a quote and are encouraged to trial it for themselves. The aim of this ad is to innovate in what is a competitive and conventional marketplace to drive both quality and quantity of leads to swiftcover.com." says Rosalie Kurton, Head of Digital at Steak Media.

Contact for swiftcover.com:

The Press Office at press@swiftcover.com or call 07917 064 104
www.swiftcover.com

Contact for Steak Media:

Joy Remuzzi, Marketing Director – 0207 420 3532
joy.remuzzi@steakmedia.co.uk
www.steakmedia.co.uk

Contact for MWO:

Mortimer Whittaker O'Sullivan Advertising Ltd
info@mwo.co.uk or call 0207 379 8844
http://www.mwo.co.uk/

About Steak Media
Steak Media is an expert digital media agency specialising in search engine marketing (SEM); media planning and buying; mobile marketing; and other integrated online marketing strategies. Launched in February 2005, it has been identified by New Media Age (NMA) as one of the Top 15 of the Top 100 Interactive Agencies 2006. With over 50 years experience amongst them, the senior management team has a unique pedigree comprising expertise in both the digital media and SEM realms: The company founders were pioneers in paid search in Europe, having made their mark at Lycos Europe, one of the earliest search engines, and Espotting Media, one of the most successful dotcoms of recent years. Steak Media services a broad range of blue-chip clients, focussing on the highly competitive online insurance and finance sectors.

The company is based in Covent Garden, London. CEO Oliver Bishop was voted one of the ‘Magnificent Thirty’ by industry magazine Media Week in 2004 (30 Media Professionals to Watch Under the Age of 30), and then two years later was nominated by the same publication for the Young Media Person 2006 award. For more information, visit www.steakmedia.co.uk.

Published on: 12:00AM on 5th April 2007