PlusNet is taking part in a trial that may ultimately allow a million more homes and businesses throughout the UK to get broadband ADSL. Up to one thousand volunteers in the Milton Keynes area are now being sought, to see if they can successfully receive ADSL service during the large-scale testing, set to begin on June 1st.

The trial, to be carried out by BT throughout this summer, will help establish ways in which the range of ADSL services might be extended, to cover up to 99% of all those connected to broadband enabled exchanges. By extending the reach, BT hopes to address the frustrating situation in which many find themselves, of not being able to get ADSL when their neighbours can.

Marco Potesta, Marketing Director of PlusNet said, “We are very pleased to be taking part in the extended reach ADSL trial and expect to see a tremendous amount of interest in it; both from people living in the Milton Keynes area, and from outside observers. A substantial number of our customers desperately want to subscribe to broadband ADSL, but find themselves in the unhappy position of having failed their preliminary compatibility test, due to line quality or distance. We hope that this trial will prove to be BT’s first step leading to more inclusive coverage of service throughout the UK.”

Milton Keynes has been chosen for the trial since approximately 18% of people are out of reach of ADSL service despite all of the exchanges in the area being broadband enabled. The service coverage issues facing the new town have been highlighted particularly through the coordinating activities of Milton Keynes Broadband Action Group.

The extended reach trial will attempt to provide high-speed 512k ADSL service on lines up to 10km distance from the enabled exchange. Currently the maximum distance over which ADSL service may be reliably provided is 6km. Not all connections are expected to work during the trial, however BT will carry out extensive line testing at each location. BT Wholesale plans to use the information provided to launch longer-distance broadband products later this year.

Marco Potesta continued, “BT Wholesale’s plans to release extended reach broadband ADSL products are to be commended. This will go some further way to bringing broadband service to the majority of the UK.”

People in the Milton Keynes area (dial code 01908) who are interested in taking part in the extended reach trials can register their interest in ‘extended reach’ broadband through PlusNet by emailing with name, daytime contact details and the telephone number of the line onto which the broadband service would be activated. The number of participants is limited and those registering their interest will be notified as to whether they have been successful.

Notes for Editors:

The email address for those in the Milton Keynes area, who have previously tried to get broadband ADSL and failed, and who would like to take part in the extended reach trial through PlusNet is:

Please note that the number of participants is limited and not all applicants will be able to take part in the trial. Applicants will be notified about their suitability and kept informed during the trial application process.

In October 2003, voted ‘Best ISP on the Planet’ by Internet Magazine and ‘Best Broadband ISP’ by PC Pro Magazine.

PlusNet’s ability to deliver the best Internet access products at the lowest cost has been recognised, not only by the UK’s most respected commentators, but also by Ofcom (formerly Oftel), the UK telecom industry watchdog.

In research published on 27th October 2003, Ofcom acknowledged PlusNet as providing the lowest cost residential Broadband ADSL service throughout Europe and the UK. In the ‘International benchmarking report of Internet services’, PlusNet was shown to offer the lowest cost ‘classic’ broadband (512kbps downstream / 256kbps upstream) service of the many ISPs researched.

About PlusNet

PlusNet Technologies Ltd. (“PlusNet”) ( is an Internet Service Provider (“ISP”) whose target market within the UK is that of the experienced consumer and business user. PlusNet is part of the Insight Enterprises Inc. (Nasdaq: NSIT) group and is led by key people who have been involved in the ISP industry for many years.

Through advanced levels of automation and customer self service, PlusNet consistently beats other ISP offerings for quality and value-add, whilst also remaining competitive in terms of mass-market price expectancies. Established in 1997, PlusNet is an independent ISP with its own in-house customer support, application development and network operations centre resources and employs over 110 co-workers.

In addition to Internet Service Provision, PlusNet also provides Web Services solutions, fully managed and unmanaged “ASP style” partnerships / joint-ventures, and also reseller solutions.

See our website for further information,

For further Press Information, please contact:

Peter Jackson,
Marketing Coordinator
Direct Line: 0114 220 0051

Published on: 12:00AM on 13th May 2004