Bristol-based company is set to revolutionise the UK’s greetings card industry with the launch of a unique card service for mobile phone users.

Powered by KODIME’s award winning mobile media solution STARtxt®, the new cutting edge service from enables customers to easily create and send personalised greetings cards to the mobile phones of friends and family.’s very own Carol Vorderman will launch the new service, which is the latest development in the UK’s £1.2 billion greetings card market.

The new mobile card service is aimed mainly at younger users, who have fuelled a massive explosion in the market for all things mobile; in March this year a staggering 4.4 billion texts were sent in the UK, and 14.4 million users were WAP-enabled, according to the Mobile Data Association (MDA).

“We are delighted to enable this creative new mobile service for Bridging web commerce with mobile media is a key strength of our STARtxt® software package”, said Nico Köpke, Managing Director of KODIME Ltd.

STARtxt® is being used to present the catalogue of available cards, and once selected and personalised, dynamically resize and optimize the images for thousands of different handsets. Transactions are managed via premium SMS, and confirmation messages as well as a web option make the whole process intuitive for the customer.

Using their web-based STARtxt® account, the team can monitor all transactions as they occur, and easily add new content and promotions.

Customers simply log on to and select a card from a diverse range of styles and themes, which can then be personalised with a message, before being sent to a friend or loved one’s phone. If the lucky recipient does not have a WAP-enabled phone, they will receive a text alerting them to the card, which can then be viewed online.

Anyone with a WAP-enabled phone with access to the internet can receive a personalised card which they can save and keep as wallpaper or screensaver. Cards cost £3 each and customers are charged via their mobile phone bills. was set up two years ago by directors Miles Clee and Richard Pepper and today has 46,000 active customers using its customised greetings card postal service.

“More and more people are embracing text messaging technology which has become an essential communication tool, particularly for younger mobile phone users,” said Miles. “Sending a customised greetings card to someone’s phone is therefore a great way to let people on the move know that you are thinking about them, especially if you have missed the post!”

Miles continued: “Our new service provides a practical and fun alternative for the fast-growing mobile phone generation – and, of course, for those who forget important occasions!”

Remind4U uses London-based KODIME’s software service, a user-friendly and cost-effective solution which enables companies to create, launch and operate direct to consumer mobile channels. KODIME's products PROPtxt®, ZOOMtxt®, STARtxt® are complete, out-of-the-box solutions tailored to specific industry needs, such as property marketing, direct marketing, mobile CRM and digital media. 100% web-based, the software allows for full self-service and instant control of all service elements. KODIME's underlying mobile data infrastructure handles thousands of transactions simultaneously, whilst ensuring fast and reliable delivery of all messages and mobile media content to consumers worldwide.



• KODIME Ltd develops and owns STARtxt®.

• KODIME is backed by its Directors and The Capital Fund, a London-based Venture Capital firm investing into technology businesses.

• STARtxt® is a registered trademark of KODIME Ltd.

• is an online greeting card company retailer which uses state of the art technology to enable its customers to personalise any card they wish with a message and even the name of the intended on the front. Orders placed before 2pm can be posted same day.

• Every time you buy a printed card from it will donate up to 20% of the cost of each card to charity.

• The site automatically sends a FREE reminder about important dates like birthdays and anniversaries by email and text. Flowers and gifts can also be ordered on

• Carol Vorderman is a shareholder in

Further information:

KODIME Contact: Brigitte Köpke | Tel: 020 8547 2800
For further information please visit Contact: Miles Clee | Tel: 0117 311 1996
For further information please visit Press Contact: Aime Southgate or Hanna Roberts | Tel: 0845 644 5404 / 07747048726
For further information please visit

Published on: 12:00AM on 21st May 2007