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Nick Hynes, recently-exited MD and President of Overture Europe is known for discovering the ‘next big thing’.

WSPS, the UK’s largest search engine marketing company, has today announced the appointment of Nick Hynes as CEO. Hynes is known for seeking out businesses that are set to ‘take-off’ in a big way and is now ready to take the ‘next big thing’ in search to global domination. The question is, why WSPS?

A marketing services pioneer, Hynes has launched some major products and services that have changed the behaviour of millions of consumers over the years: “I believe that merging search engine advertising into one simple interface is the way forward. I’m known for joining businesses where I can see massive potential and this is why I have joined WSPS. Overture Europe grew from a start-up into a huge, thriving and well-respected internet business with the greatest reach in Europe and I aim to take WSPS to the same level.”

Hynes stipulates that WSPS has the best and most innovative technology with the best people in the business managing it. “Search engine marketing is going to increase in importance as part of the marketing mix over the next year as it has proven to deliver the highest and most consistent return on investment of any marketing tool.” Customers already include Yahoo!, AOL, lastminute.com, Associated New Media and Jobsite.

Prior to founding Overture Europe, Hynes’ key achievements include launching the Air Miles electronic points system before going on to co-launch the electronic points supermarket loyalty scheme with Sainsbury’s Reward card, the loyalty scheme for Natwest credit card and the Shell smartcard to name but a few.

David Harrison managing director at WSPS said: “We are delighted to have Nick on board, his amazing profile and breadth of experience within consumer marketing initiatives will be essential in leading WSPS to global growth. With a focus on expanding within vertical markets, we are pleased to be number one in our sector but with Nick’s expertise we will soon be number one across Europe too.”

Hynes continued: “The next six months will be focused on expanding WSPS’ position as the number one player in the UK and will be a major factor in taking the business across Europe. WSPS is a quality and professional player in this market and with a client list of over 60 blue-chips to back it up, success is inevitable.”

According to a survey conducted by Nielsen ReelResearch a massive 88 per cent of online users said their purchases originated from clicking on a search engine listing. WSPS provides a service that allows businesses to ensure inclusion within the top three search results for selected and relevant ‘searched for’ keywords by using its automated bid management tool BidBuddy.

WSPS has an unrivalled and independent comprehension of the search marketing sector, having partnerships with all of the major providers; Google, Overture, Espotting and Mirago. It also supports all of the major UK search engines, including Wanadoo, MSN, Google, Altavista, AOL, Yahoo and Lycos.

-Ends-
Photography of Nick Hynes is available electronically.

About WSPS
Web Site Promotion Services Ltd (WSPS) offers industry leading search engine marketing solutions to a wide range of blue chip clients. The company was the first in the UK to launch a pay-per-click (PPC) search engine customer acquisition service in September 2000. In 2001, WSPS launched the world’s first automated PPC bid management service, BidBuddy. WSPS is also the first UK-based company to gain Lycos Europe approval for its Trusted Feed submission program.

Published on: 12:00AM on 14th May 2004