A niche brand of luxury vibrators has appointed a Scottish digital creative agency to redesign its online store.

It was through a positive experience with designer handkerchief brand, Atishoo that Shy founder Shadi Halliwell discovered Spring Corp, based in Edinburgh.

Says Halliwell, “I came to the Atishoo site after seeing a feature in Vogue. I saw what I wanted for my website and importantly was able to buy what I wanted with ease. The products arrived soon after – all in all, a pleasant trouble free experience. Deciding that this was exactly where I wanted to be with Shy, I tracked down the people behind the site. Now that I’ve found Spring, I’m looking forward to delivering the same level of user experience to our world-wide customer base”.

Scottish based Spring Corp works with clients in a variety of sectors from high profile luxury products to spirits. But being asked to work for a vibrator brand was an unexpected first.

Says Marie Storrar of Spring, ‘The sex industry, whilst apparently worth billions of dollars, is generally a murky and seedy world making it unappealing and prohibitive in terms of access to the average woman. In complete contrast to this, the Shy product range is beautifully designed, discreet and desirable. We’re looking forward to producing an elegant site that matches the care and attention to detail that goes in each product”.

Each Shy item is carefully crafted with a Swarovski Crystals base decoration, using cabochon stones to create a range of beautifully designed products that would not look out of place in a jewellery shop. With prices starting at £150, the products are clearly positioned away from the lower end of the market.

Mino Russo
Spring Corp LLP
0131 558 5417 / 07793 189 863

Notes to editor

About Spring
Spring Corporation is a full service digital agency focusing on utilising internet technologies in new ways including mobile, touchscreen and bluetooth. The founding partners have worked solely online for the past 10 years providing digital strategy and expertise to a range of UK and international brands.

About Shy
Shy is focused on changing the norms of the sex category by producing inspirational beautiful products that are crafted in the UK.

Published on: 12:00AM on 23rd May 2007