Bloom Media announces the launch of the new Audio-Technica eCommerce site www.atheadphones.com. The site went live on the 8th of March and began receiving orders within the first few hours of launch. The designers here at Bloom relished the challenge of working with such a highly respected name in the audio market, (and sometimes had to be reminded to stop drooling over the headphones!) The site boasts an enviable mix of clean cut design, supported by high levels of usability, making purchasing from the site an enjoyable and informative experience for online shoppers.

The site is Audio-Technica’s first foray into the eCommerce market, and is selling Audio-Technica’s exclusive range of professional, portable, and multimedia headphones. Designed to fit seamlessly with Audio-Technica’s sleek and professional branding, the site allows shoppers to effortlessly purchase from the Audio-Technica range, safe in the knowledge that they will receive both the quality of product and the level of service that Audio-Technica pride themselves on. Audio-Technica’s headphone range is hugely popular worldwide, especially in Japan, where it is ranked number two, behind Sony. Success in the European market has been constrained, until now, by limited retail distribution. The atheadphones.com website is designed to promote the full range of headphones throughout Europe, directly increasing sales online, and driving consumer demand to bring about an expansion of sales in the retail channel; both Consumer Electronics and MI retail.

Commenting on the launch of the website, Harvey Roberts Senior UK Marketing Manager Audio-Technica Ltd., stated, “It is important to our growth strategy that we increase our share of the professional and consumer headphone markets in Europe, in line with our position in the rest of the world. www.atheadphones.com has been conceived as a primary driver in achieving that goal. We understand that our current retail accounts may have concerns about our selling direct online, but the research shows indisputably that an increase in our online presence will result in increased sales on the high street. www.atheadphones.com is going to improve sales of Audio-Technica headphones across the board and will directly benefit our retail accounts.”

Contact:
info@bloommedia.co.uk

www.bloommedia.co.uk

Published on: 12:00AM on 25th May 2007