London – May 22nd 2007 – Renovata Partners is pleased to announce the appointment of Martin McNulty as Head of Online Marketing for Viagogo. Viagogo is an Index Ventures backed consumer internet business that is focused upon the secondary ticketing market. Viagogo is currently led by CEO and founder Eric Baker, who was a founder of Stubhub, a US secondary ticketing firm that was acquired by E-bay for $310m in January 2007.

As the Head of Online Marketing Martin is responsible for all the facets of online customer acquisition, retention and branding over the internet and will be a key contributor as Viagogo pushes to the next level of its growth strategy. Viagogo is continuing to expand its senior management team as it continues to expand aggressively in Europe.

Mannie Gill, Partner at Renovata Partners commented, “We are very pleased to have attracted a candidate of Martin’s calibre to Viagogo in what is undoubtedly an extremely competitive market. I hope he enjoys the challenge of further growing their business.”

Martin is a highly recognised individual in the area of online marketing where he has made a name for himself as an innovative and creative marketer. He joins from Skype where he was Head of Online Marketing, responsible for their global internet marketing strategy. Previously Martin worked at Netflix and has also held senior positions at Bertelsmann Online and Thomson Financial.

About Viagogo

Viagogo is the leading online ticket exchange that allows people to buy and sell live event tickets in a safe and guaranteed way. Viagogo was founded by Eric Baker, who was also the founder and President of the US secondary ticketing company Stubhub, which was recently bought by ebay for $310m. Having left Stubhub in 2004, Eric decided to bring the secondary ticketing concept to Europe.

Viagogo has signed exclusive agreements with Manchester United, Chelsea and Bayern Munich football clubs and raised more than $20m from leading technology investor Index Ventures, to help with its expansion in Europe. Index was joined in the round by a host of well known figures from the worlds of technology, media and sports, including Brent Hoberman, the co-founder and former CEO of, Herbert Kloiber, the chairman of German media company Tele-Munchen Group, and Lord Jacob Rothschild via his family interests.

For more information, please visit
About Index Ventures
Index Ventures is a leading European venture capital firm active in technology venture investing since 1996. The firm is dedicated to helping top entrepreneurial teams in the Information Technology and Life Science sectors build their companies into market defining global leaders. The firm has offices in Geneva, London and Jersey and focuses its investment activity primarily on Europe and Israel. Investments include Betfair (the world's largest betting exchange); Skype (recently acquired by eBay); MySQL (the world's most popular open source database); Photoways (Europe's largest online photo-processing service) and Lovefilm (Europe's largest DVD rental business).
For more information, please visit

About Renovata Partners

Renovata Partners is the leading UK headquartered executive search firm that specializes in the recruitment of Board Directors, CEOs and heads of function into technology companies. We are a firm of headhunters focused upon delivering the highest quality candidates into clients in the telecommunications, enterprise software and consumer internet sectors.

For more information please visit

May 2007

Published on: 12:00AM on 30th May 2007