London, 4th June 2007 – Tamar, the search conversion agency is heading to Cape Town for a week this Friday (8 June). This isn’t a corporate jolly though...far from it. It’s Tamar’s first, ambitious charity project and every single one of the agency’s 31 employees will be getting involved.

The project is to re-build 2 classrooms, a toilet block and play area for 80 children at Vuyani Pre-Primary School in the aptly named Guguletu (sounds like Google-etu), the biggest township in South Africa. In Guguletu 60% of the adults are unemployed and up to 25% are HIV positive/have AIDS. More than three quarters of the children in this school do not live with both their parents.

Tamar’s CEO, Tanya Goodin commented, “Social responsibility is a key part of Tamar's philosophy and we’re proud to be able to actively support the communities in which we live and work by giving not just our money but also our time. This is an extremely important project we all feel very strongly about.”

The project involves all of Tamar’s employees from both London and Cape Town and will address a highly deprived community in South Africa.

Tamar is covering the cost of the accommodation and flights (with carbon off-setting of course) while everyone in the company is responsible for a mammoth fundraising effort to cover the cost of building materials and equipment. The target for fundraising is £24,818. There is an online donation system on the charity website

The staff are competing for creativity with their fundraising ideas – from the head of production getting sponsored for a full body wax to a more civilised South African wine tasting event, raffle and auction.

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Published on: 12:00AM on 4th June 2007