Leading digital marketing agency transforms online marketing ROI with StormIQ.

Leading web analytics company DC Storm has announced that Coastdigital is using its StormIQ suite to analyse where best to target online marketing spend.

StormIQ helps online marketing and website builder Coastdigital provide its customers with information about the performance of their online channels. It allows them to easily compare whether pay per click (PPC) advertising, search engines, email campaigns or other online activities are delivering the best return on investment for marketing spend.

This ability to give a cross-channel view of online marketing is key to Coastdigital’s decision to choose DC Storm.

“We’d been using tools like Google Analytics, but we needed something more, something that could work across all our online channels at once,” explained Robin Moore, online marketing consultant at Coastdigital. “What’s great about the DC Storm solution is that not only does it allow you to compare each channel, but also investigate the relationships between channels.”

Seth Richardson, CEO of DC Storm said: “Having a company like Coastdigital, which lives and breathes online marketing, use StormIQ is testimony to how powerful a marketing tool it can be.

“Our customers are continually looking for more sophisticated ways to track how their online activities perform. We’re delighted to be able to help Coastdigital deliver better information to their clients.”

About Coastdigital
Coastdigital is a full service digital marketing agency, offering a blend of creativity and digital marketing expertise. It produces manageable websites and online marketing campaigns that deliver clear business benefit and a genuine return on investment.
Please visit www.coastdigital.co.uk for further information.

About DC Storm
DC Storm is the leading web analytics and PPC specialist. Its flagship StormIQ suite integrates tracking and reporting information across all channels. Customers can easily compare traffic generated from PPC, search engines, email and comparison campaigns, banner referrers or direct, to better target their marketing spend.
For more information, please visit www.dc-storm.com.

Press Contact:
Seth Richardson
DC Storm
Tel: +44 (0) 1273 201301
Email: seth.richardson@dc-storm.com

Published on: 12:00AM on 4th June 2007