Orlando, FL - June 4, 2007 – Channel Intelligence (CI) and Tumri today announced a partnership that will place online merchandising and advertising technology at the fingertips of many of the world’s largest online retailers. This next-generation technology created by Tumri is planned for integration with the CI CommerceIQ™ platform to allow both manufacturers and retailers to extend their reach through more effective performance-based brand and product merchandising online.

“Tumri’s online marketing technology allows retailers to treat all forms of online content as virtual shelf space that can be stocked with retail merchandise, brand messages and promotions,” said Steven Boehm, Vice President of Business Development for Tumri. “This patent-pending technology represents a major shift in online advertising. Tumri’s technology provides greater brand control for retailers and publishers as well as delivers more relevant offers to consumers, more easily and more effectively than any other means. We are pleased to partner with Channel Intelligence to offer this technology to their customers, many who are leaders in online retailing.”

“Operating at the forefront of shopping data feed technology, Channel Intelligence constantly evaluates new opportunities that can help its clients improve online performance,” commented Lanny Tucker, Channel Intelligence Senior Vice President Sales and Marketing. “The value offered through this cutting-edge solution developed by Tumri brings benefits to retailers, publishers and consumers alike beyond any other advertising technology. We are confident that the leading retailers and manufacturers who work with us will quickly realize the opportunities presented by this flexible technology as we make it accessible through our various services.”

The Tumri ad serving technology sifts through millions of products, brands and promotions from thousands of retailers to automatically deliver a precise set of offerings that are relevant to the context of the web page and fit the personality of the user. Tumri’s technology is planned for integration into the Channel Intelligence service offerings for retailers and manufacturers. This integration means that clients will be able to use the same shopping feed optimized by CI to serve ads through Tumri’s organic network, the retailer’s existing affiliate network as well as any ad network that the retailer participates in.

About Tumri
Tumri is the world’s first integrated merchandising and advertising network. Based in Mountain View, CA, Tumri allows publishers, large and small, to monetize their sites with a next generation interactive ad unit, the AdPod, supported by an extensive network of major advertisers and merchandisers. Tumri’s patent-pending offer intelligence technology, expansive reach and interactive ad unit provide advertisers and merchandisers a flexible, effective means of placing their products and messages in the right context, in front of the right audience at the right time. To learn more about Tumri, visit www.tumri.com.

About Channel Intelligence
Powered by the patented CommerceIQ™ technology platform, Channel Intelligence (CI) web-initiated commerce solutions make it easy for online shoppers to find and buy products whether they start at retailer sites, manufacturer sites, destination shopping sites, or mobile shopping applications. Using a series of robust data optimization techniques offered through the CommerceIQ platform, CI significantly improves the quality of product data and the placement of products on the Internet. Every day CI manages and syndicates millions of products valued at over $3 billion dollars through its three primary services – SellPath® Manufacturer Solutions, SellCast™ Retailer Solutions, and SellCore™ Publisher Solutions. CI customers include hundreds of the world’s best known brands including Best Buy, Black & Decker, Canon, Circuit City, Fujifilm, LG Electronics, Logitech, Mitsubishi, Neiman Marcus Group, OfficeMax, Olympus, Palm, Panasonic, PETCO, Skechers, SmartBargains.com, Spiegel, The Stanley Works, and Target. Channel Intelligence, a partner company of Internet Capital Group (Nasdaq: ICGE), is based in Orlando, FL, with offices in Europe.


Joy Lee
Channel Intelligence, Inc.

Heather Mosley
Perkett PR, for Tumri
Tel: 415-384-0113
Cell: 415-652-9899
Fax: 419-728-1378

Published on: 12:00AM on 4th June 2007