MADISON, WISCONSIN – April 30, 2007 –, the Internet’s first comparison shopping search engine to operate exclusively on a Cost Per Action (CPA) ad model, today announced that its system is fully accessible to Channel Intelligence’s impressive stable of merchant partners through Channel Intelligence’s SellCast™ Retailer Solutions ( The partnership allows Channel Intelligence retailers to easily integrate their product catalog into and take advantage of the unique CPA search advertising model being pioneered by Jellyfish.

Merchants integrated into Jellyfish only pay advertising fees for successful sales, eliminating risk and waste from online advertising. What’s more, the sophisticated bidding platform allows merchants to adjust their CPA fees at the individual product level to optimize their search rankings and drive sales, much in the same way they adjust their keyword bids at Pay Per Click search engines. This back-end CPA-based advertising auction is unprecedented in the industry.

“Jellyfish is working hard to redefine the online advertising market, giving our merchants risk-free search advertising in a platform that combines the search ranking precision of PPC keyword-based search engines with the certainty of Cost Per Action,” said Greg Kaldor, Vice President of Merchant Services for “We are thrilled to integrate with Channel Intelligence and provide their retailers with seamless integration into the sales channel.”

“Our SellCast service offers recommendations for shopping channels that will add value to our retailer clients, and we’re very excited by the reaction of the merchant community to the Jellyfish search model,” said Steven Roth, VP of Product Management for Channel Intelligence. “With our sales tracking technology integrated directly with the platform, our joint retailer clients can quickly benefit from Jellyfish’s CPA pricing model.”

About Jellyfish
Jellyfish is a shopping search engine powered by a patent-pending form of online advertising that creates inherent price savings for online shoppers and risk free sales for advertisers. The first and only comparison shopping engine to share its advertising revenue directly with consumers, Jellyfish has generated millions of dollars of sales for its merchant partners since its beta launch in June, 2006. The company was founded by seasoned entrepreneurs, Brian Wiegand (CEO) and Mark McGuire (President), and is based in Madison, Wisconsin.

About Channel Intelligence
Powered by the patented CommerceIQ™ technology platform (, Channel Intelligence (CI) web-initiated commerce solutions make it easy for online shoppers to find and buy products whether they start at retailer sites, manufacturer sites, destination shopping sites, or mobile shopping applications. Using a series of robust data optimization techniques offered through the CommerceIQ platform, CI significantly improves the quality of product data and the placement of products on the Internet. Every day CI manages and syndicates millions of products valued at over $3 billion dollars through its three primary services – SellPath® Channel Solutions for Manufacturers, SellCast™ Retailer Solutions, and SellCore™ Platform Solutions. CI customers include hundreds of the world’s best known brands including Best Buy, Black & Decker, Canon, Circuit City, Fujifilm, JVC, LG Electronics, Logitech, Mitsubishi, Neiman Marcus Group, OfficeMax, Olympus, Palm, Panasonic, PETCO, Skechers,, Spiegel, The Stanley Works, and Target. Channel Intelligence, a partner company of Internet Capital Group (Nasdaq: ICGE), is based in Orlando, FL with offices in Europe.

Media Contacts:
Christina Armstrong
Connecting Point Communications (for Jellyfish)

Joy Lee
Channel Intelligence, Inc.


Published on: 12:00AM on 30th April 2007