Leading UK based email marketing solution provider dotMailer today announced a technology partnership with Skinkers, the award winning market leaders in push technology. New and existing dotMailer clients will be able to take advantage of Skinkers technology, to reach their customers on a variety of devices including computers, handhelds and mobile phones. Skinkers will introduce dotMailer as an email marketing solution to their clients.

dotMailer will initially offer Skinkers to the charitable sector, where the email marketing solutions provider works in partnership with a number of household name charities to achieve awareness and fund-raising objectives via the web.

Tink Taylor, dotMailer’s Business Development Director and a member of the Direct Marketing Association’s Email Marketing Council commented: “Skinkers desktop alerts are simply the most exciting new communications channel to hit the direct marketing industry since we discovered the potential of email! Skinkers offer new possibilities to create high impact branded permission based communications, to ensure high visibility for information such as special offers, product and event updates and for fund-raising initiatives in the charities sector. Our professional services team is currently talking to a number of clients about incorporating this exciting new communications channel alongside email campaigns, web development and online activity within their CRM programmes.”

Matteo Berlucchi, Skinkers CEO, stated “Our alliance with dotMailer will deliver real benefit to clients. The Skinkers communication channel can deliver ShouldKnow information such as news, charity updates and special offers to the most appropriate device with visibility and impact, ensuring that important information is not missed.”

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The Live Notification Platform provides new business controlled, branded and exclusive communication channels, directly to the desktop or handheld device of audiences. Clients decide who the message is relevant for, when it should be seen, the length of time it will be valid and in what format it is most appropriate. Once sent, the message will appear on the chosen device – PC, laptop, BlackBerry or mobile phone - arriving in the form of an alert. The messages can also be routed from one device to another, for example a message appearing on a BlackBerry that is not acknowledged after a set time period can be routed to the desktop.
Marketing Direct, February 2007, Atan Burrows, Customer Insight Director, Tequila commented “I think Skinkers will take DM by storm quite simply because it’s a channel enabling brands to deliver permission-based messages to niche audiences.”

About dotMailer
dotMailer is an industry-leading permission-based email marketing system that allows users to create or edit high-impact HTML emails for direct marketing campaigns. It offers one of the industry’s most detailed and accurate email marketing reporting systems, which includes an ROI calculator. Campaigns can be personalised with names, companies or any other identified. Users can create multiple address books, depending on customer’s preferences.

About Skinkers
Skinkers is the market leader in push technology. Our solutions ensure ShouldKnow information is delivered to customers, partners and employees with visibility and impact. ShouldKnow information is priority information we need to know, e.g. breaking news, corporate communications, service outages, share price alerts, podcasts etc. Audiences can select what type of ShouldKnow information they would like to receive on their chosen devices (computers, handhelds and mobile phones). Skinkers technology is used by many of the world's leading brands.

Media contacts:
Kate Lothian
+44 20 7579 8352

Louise Andrews
Wildfire PR for dotMailer
+44 20 8339 4424

Published on: 12:00AM on 4th May 2007