Email marketing specialist Pure has launched a dedicated agency division after winning the business of seven leading UK interactive agencies including Graphico, LBi and 77Agency.

The agencies represent world-leading brands including a soft drinks manufacturer, high street banks and an international coffee shop; all of which are currently using Pure’s email marketing platform PureResponse for their e-marketing campaigns.

Pure offers a full white-labelled system which gives agencies their own branded version of PureResponse. This gives them full control over their clients’ campaigns. Features including branded sending addresses and landing pages enable brands to seamlessly integrate email into their marketing activity.

Sales Manager Darrell Mills will head the division, alongside Account Managers Charlie Arnell and Adam Bambrough.

“Pure currently has over 90 digital agencies using its PureResponse email marketing system,” said Darrell Mills, head of Pure’s agency division. “We understand how demanding agency work can be and our dedicated division will assist with the planning and implementation of email campaigns. Each agency has a dedicated account manager to look after their needs - with Pure you’re not just buying software.”

Darren Fell, founder of Pure, commented: “Pure has doubled in size over the past year and we are now responding to the huge demand for PureResponse among digital and traditional agencies. They are attracted to the seamless whitelabelling of the system, rich functionality and the pricing point.”

About Pure
Award-winning Pure ( is one of the top email and SMS marketing companies in the UK*, and the eleventh fastest growing new media company in the country**. Founded in 2001 by Darren Fell, the same dedicated team of highly skilled developers and designers remain today, shaping the company’s market-leading technology. Brighton-based Pure counts innocent drinks, Lateral/Levi’s Europe, Thomas Pink, Truprint, EMAP and the FT among its stable of 500 clients.

*Recommended by respected online marketing publisher E-consultancy’s Email Marketing Buyers Guide 2006

**Named eleventh fastest growing new media company in the UK by GP Bullhound’s Media Momentum awards, March 2007

For further information please contact:
Claire Armitt
020 7754 5507
07985 297842

Published on: 12:00AM on 8th May 2007