Visual Sciences, Inc., (formerly known as WebSideStory, Inc.) (NASDAQ: WSSI), a leading provider of real-time analytics applications, today announced that it has consolidated under a single brand, changing its name to Visual Sciences, Inc. In addition, the company announced its common stock, which trades on the Nasdaq Global Market, will begin trading under the symbol “VSCN” effective with the opening of trading on Thursday, May 10, 2007.

Visual Sciences and WebSideStory merged in February 2006 and both company brands had been in use since. The company’s decision to use only the Visual Sciences’ brand going forward is symbolic and illustrates the company’s single-minded focus on delivering the best real-time analytics applications for enterprises who want to understand and gain insight from complex data to optimise their businesses. It marks the company’s commitment to delivering fundamentally superior technology for its clients who must create meaning out of an explosion of data and an ocean of interrelated customer events. The company was born from providing real-time analytics for the Web, but as vital as the Web is, it is only one of many channels of customer interaction. Also vital are the contact centre, the evolving retail point-of-sale, and other channels of customer and company activity data that require real-time analytics.

“We remain committed to Web and Internet channel analytics and are expanding our application footprint. Our clients have made it clear they wish to use our real-time analytics capabilities to better understand all of the customer interaction data in their enterprises. The Web is one of the most important, but not the only, channel of this interaction,” said Jim MacIntyre, chief executive officer of Visual Sciences. “Our clients ultimately need a comprehensive view of their customers, not only the slice that comes from the Web. Our choice of Visual Sciences as our one name going forward signifies our commitment to helping our clients profit from the explosion of customer data that they face, regardless of the channel that it comes from. We chose Visual, because humans are visual creatures and complex data is best communicated and understood in rich, interactive and graphic ways; and Sciences because the scientific method of hypothesis, testing and measurement is the only proven method of ongoing performance optimisation.”

Visual Sciences offers a comprehensive portfolio of real-time analytics applications:

• Web and Internet Channel Analytics. The analysis and optimisation of digital marketing programs and Web sites is where Visual Sciences started and where it continues to provide its clients, regardless of their level of analytics experience, with the right application for understanding and optimising the performance of those marketing programs and Web sites. Visual Sciences provides HBX™ Analytics, which delivers the fundamental and standard reporting and analysis capabilities that most organisations need to optimise their digital marketing programs, as well as Visual Site®, the uncompromising choice for Internet channel teams that need integrated real-time analysis and optimisation of their on-line and related offline initiatives.
• Contact Centre Analytics. In 2005, Visual Sciences began expanding across other customer facing channels with the release of Visual Call® and Visual Mail™, the first-of-a-kind contact centre analytics applications that provide integrated reporting, analysis and optimisation solutions for interactive voice response (IVR), electronic mail-based customer support and other contact centre systems and services. Visual Call and Visual Mail deliver the intelligence companies need to understand customer behaviour and optimise customer experience with self-service voice and messaging systems.
• Customer Analytics. Visual Sciences’ Technology Platform 5™ provides the industry’s most powerful real-time customer analytics platform. Platform 5’s unique real-time analytics engine delivers the ad-hoc customer segmentation and metrics analysis capabilities not possible with the most expensive data warehouse and business intelligence solutions. Platform 5’s speed and flexibility deliver answers to the hard questions that traditional business intelligence solutions cannot address quickly or cost-effectively.
• Tailored Analytics Applications. The Visual Sciences’ Technology Platform that the real-time analytics applications are built on is used by global corporations and the intelligence community to rapidly field powerful real-time analytics solutions. Organisations have deployed solutions based on Platform 5 to analyse credit card transactions, kiosk customer activity, DNS system data, wire transactions, level 2-7 network activity data, survey data, and many other types of high volume customer and system event data.
• Analytics-Driven Applications. Visual Sciences has invested significantly in the development of analytics-driven applications. Its award winning Search application provides Web site search capabilities; its Publish application manages the publication of content on the Internet; and its Bid application manages the search term bidding process. Each of these applications take input from Visual Sciences’ analytics products to optimise their performance.

In separate announcements, the company today unveiled a new version of its real-time analytics applications technology platform (see press release, “Visual Sciences’ Technology Platform 5 Unveiled”) and a new release of its award-winning HBX Analytics (see press release, “Visual Sciences Unveils HBX Analytics 4.0”). These flagship products leverage the expertise and best-of-breed technologies from Visual Sciences to fully support customers as their analytics needs evolve with complexity and experience.

About Visual Sciences
Founded in 1996, Visual Sciences, Inc. (formerly known as WebSideStory, Inc.) (NASDAQ: WSSI) is a leading provider of real-time analytics applications. The company’s analytics applications, based on its patent pending on-demand service and software platform, enable fast and detailed analytics on large volumes of streaming and stored data. More than 1,570 enterprises worldwide rely on the answers delivered by these applications to provide them with actionable intelligence to optimise their business operations. The company provides real-time analytics applications for Web sites, contact centres, retail points-of-sale, messaging systems and the intelligence community. Visual Sciences flexible technology platform, Visual Sciences Technology Platform 5™, allows the company to rapidly introduce tailored solutions to meet its clients’ needs. Visual Sciences is headquartered in San Diego, Calif., and has East Coast offices in Herndon, Virginia and European headquarters in Amsterdam, The Netherlands. For more information, contact Visual Sciences. Voice: 858.546.0040. Fax: 858.546.0480. Address: 10182 Telesis Court, 6th Floor, San Diego, CA 92121. Web site: Visual Sciences is a registered trademark of Visual Sciences, Inc.

Forward-Looking Statements
Statements in this press release that are not a description of historical facts are forward-looking statements. You should not regard any forward-looking statement as a representation by Visual Sciences that any of its plans will be achieved. Actual results may differ materially from those set forth in this release due to the risks and uncertainties inherent in Visual Sciences’ business, including, without limitation: Visual Sciences’ reliance on its Web analytics services for the majority of its revenue; blocking or erasing of cookies or limitations on the company’s ability to use cookies; Visual Sciences’ limited experience with customer intelligence applications beyond Web analytics; the risks associated with integrating the operations and products of acquired companies with those of Visual Sciences; privacy concerns and laws or other domestic or foreign regulations that may subject Visual Sciences to litigation or limit the company’s ability to collect and use Internet user information; Visual Sciences’ ability to defend itself against claims of patent infringement alleged by NetRatings, Inc.; Visual Sciences’ ongoing ability to protect its own intellectual property rights and to avoid violating the intellectual property rights of third parties; the highly competitive markets in which the company operates that could make it difficult for Visual Sciences to acquire and retain customers; the risk that Visual Sciences’ customers fail to renew their agreements; the risks associated with the company’s indebtedness, including the risk of non-compliance with the covenants in the company’s credit facility; the risk that Visual Sciences’ services may become obsolete in a market with rapidly changing technology and industry standards; the risks associated with renaming the company and undertaking related branding activities; and other risks described in Visual Sciences’ Securities and Exchange Commission filings, including the company’s annual report on Form 10-K for the year ended December 31, 2006 and quarterly reports on Form 10-Q. Do not place undue reliance on these forward-looking statements which speak only as of the date of this news release. All forward-looking statements are qualified in their entirety by this cautionary statement, and Visual Sciences undertakes no obligation to revise or update this news release to reflect events or circumstances after the date of this news release.


Published on: 12:00AM on 10th May 2007