10 May 2007, London, UK – The Search Works, the leading provider of search marketing services to online advertisers, was today announced as the UK’s top search agency for the second year running, ranking in first place in the 2007 NMA Marketing Services Guide, with a turnover nearly twice as high as that of its nearest competitor.

The Search Works more than doubled its turnover in the 12 months from January to December 2006 from £20.74m to £50.18m. This growth, at 142%, far outpaces the overall growth of search marketing, which as an industry grew by 52% in 2006. Jim Brigden, CEO, attributes the success of the business to the broadening of its offering into areas beyond paid search, in line with market and client demands. “We’ve always considered search marketing to be direct marketing on the web, and just as DM has a breadth of focus, so too does search. SEO is now integral to our business alongside PPC and we expect in 2007 to broaden our business further into other areas of online lead generation” he comments.

Also testament to the growing importance of search in the marketing mix is the fact that, had The Search Works been listed in the recent Nielson Top Media agency list for 2006, it would have ranked as the 21st largest media buying agency in the UK, higher than many other established media heavyweights. Given the scale of media buying power of these businesses it is impressive that a company such as The Search Works could reach this level through just one medium – search.

About The Search Works
Headquartered in London, England, The Search Works is the UK’s leading privately-owned independent specialist search engine marketing services agency. Founded in 1999, the company provides pan-European search marketing campaigns using BidBuddy® technology and the unparalleled knowledge and expertise of its client services team, enabling clients to achieve higher online visibility whilst measuring and maximising returns from online marketing spend. The Search Works continues to build on its success of the past 8 years to deliver considered and highly-targeted search marketing solution services, first rate customer service and technological expertise on behalf of its broad range of blue chip clients including Lastminute, Eurostar, ASDA and The Carphone Warehouse

In the latest New Media Age Marketing Services Guide, The Search Works was named as the UK’s top search marketing agency with a turnover of £50.18m, nearly double that of its nearest rival. And in 2006, The Search Works was listed as Britain's third fastest growing private technology company and highest-ranked search marketing company in The Sunday Times TechTrack Top 100.

For further information, please contact:
Tom Pearson
Firefly Communications
TheSearchWorksTeam@fireflycomms.com
+44 (0)20 7386 1544

Published on: 12:00AM on 10th May 2007