Express Newspapers partners with Adprecision's white label PPC Search Engine
London, May 14th 2007

Express Newspapers have signed a 2 year contract to install Adprecision's AdTarget Publisher Search Engine, allowing the newspaper group to sell contextual and search advertising directly to advertisers across the group's websites.

Starting with a travel search engine, the vertical market adserving platform will be rolled out across www.express.co.uk, www.dailystar.co.uk, www.ok.co.uk and www.dailysnack.co.uk.

Northern and Shell Group Internet Controller, Richard Avery commented - "We're delighted to be able to offer our advertisers an integrated advertising proposition and to provide our readers with first class and highly targeted travel information and services."

The AdTarget system from Adprecision will allow the Express websites to create their own vertical market pay-per-click search engines, giving them direct control of the Publisher and Advertiser relationship along with flexibility over ad formats, ad rankings and ad rates.

Alasdair Cross, Adprecision Commercial Director said of the partnership "The Express wanted the freedom to sell their own search based classified advertising directly to their customers. Our technology allows them to build a range of vertical advertising markets giving them the control they need and providing a valuable user experience".

About Adprecision
Adprecision is a Search Technology company based in Manchester, UK and supplies Search Adserving solutions to media owners and advertisers. AdTarget, their vertical market white label pay-for-placement Search Engine for Publishers, gives control of the sales process back to publishers allowing them the opportunity to run their own search and contextual advertising for both large and small advertisers.

Unlike network ad-sales, each Publisher has complete control of advertising rates, formats, ad rankings and more with a range of advanced features to improve the quality and relevance of advertising and also to ensure increased revenue for the publisher. UK publishers include The Daily Telegraph, IPC Media and Daily Express, whilst advertisers include Thomas Cook, Cosmos Holidays, Travelsphere, Airline Network, Barratt Homes and many others.

Adprecision Limited
Alasdair Cross, Commercial Director
mailto:info@adprecision.net
Tel 0161 209 3833

See Adprecision at Ad:tech Hamburg 22nd-23rd May
See Adprecision at the Online Marketing show in London 26th-27th June

Published on: 12:00AM on 14th May 2007