Party dates: Monday 29th January and Tuesday 30th January

SML Events created a party for 1500 Eurostar Staff over two nights at Old Billingsgate.
The party was made up of different areas that reflected Eurostar’s past, present and future business. This was achieved using branding on tables / bars, branded beer menu’s and coasters which is where I AM HUMAN became involved.
Entertainment included two dance performances from the dancers from Girls Aloud and Sugar Babes, two burlesque girls complete with snakes and Romany the magician.
I AM HUMAN also created three bespoke video’s to play throughout the event. This showcased the building of St Pancras, the staff, past projects and the new high Speed line.


• I AM HUMAN provided the following services:

a.) Three video edits to be displayed on large screens at various stages throughout the party -

b.) Graphic design and print work for the events including bespoke pub signs, menus, coasters, signage and branded accessories -

c.) A website to display photos from the party after the event -

Eurostar are an exciting brand and we thoroughly enjoyed the creative possibilities afforded us through working with their brand - fast trains, transportation and hospitality combined with a strong image - a great combination when it comes to design.

I AM HUMAN developed graphics to compliment the various themes of the night, producing authentic signage, coasters and beer menus for the fictitious ‘Crown and Star’ pub. We encoded and digitised video files, still photos and graphics into a big screen visual display, providing an arresting backdrop for the venue and cementing the brand image throughout the night.

• I AM HUMAN are proud to be involved in a project of this scale and notoriety and will continue to offer support in maintaining the micro site of event photos.



• I AM HUMAN are currently working on a website for Solar Century - - called Solar4Schools - The new website will launch in mid February 2007.

• I AM HUMAN are currently working on improving its Google rankings for all websites. Currently, searching "Web design Shoreditch" we are number one. We are looking to improve this for other search terms.

• I AM HUMAN will shortly be launching an official newsletter service to existing clients and subscribers.



I AM HUMAN are a web design and multimedia production company based in Shoreditch, London.

I AM HUMAN have contributed creatively and technically to a range of award winning multimedia and web design projects including: web sites, animation, CD Roms, through to graphic design and sound design.



SML is a ‘brand explosion’ agency that packages creativity, production and delivery into an emotion power punch for your target audience – your consumers, your staff or any of your key stake-holders such as shareholders, business partners or the media. SML makes creative brand experiences happen.

A professional ballet performance on the Underground, a train on the Thames, the reveal of a giant logo on Dover’s White Cliffs, a Guinness World Record, a gala dinner or a parade through central London, SML have a vast experience of a variety of innovative ideas.

Every one of their brand initiatives, small, medium or large, is developed with precision and delivered with aplomb in order to create your brand’s desired shockwaves.

SML produce creative experiences seamlessly, on time and on budget. Above all, they love what they do and we think it shows.



* Eurostar is the high-speed rail service directly linking the UK to France and Belgium via the Channel Tunnel. It started operating in 1994, providing city centre to city centre services.

* The fastest London-Paris Eurostar journey time is currently 2 hours 35 minutes, London-Brussels 2 hours 15 minutes and London-Lille just 1 hour 40 minutes.

* Since starting operations in November 1994, Eurostar has more than doubled the total number of passengers traveling (by air or rail) between London and Paris/Brussels.

• Eurostar has been at the leading edge of innovation in the rail industry, setting new standards for travel by train. It was one of the first rail operators to introduce business lounges and a loyalty program.



* I AM HUMAN is a founding member of the creative network

* I AM HUMAN works regularly with Sebenza Systems ( and Shoot Experience (


150 Curtain Road
Back building

0845 260 2560
0845 260 2460

Published on: 12:00AM on 9th July 2007