Louise Green joins buy.at
• Managing Director of OMG Network moves to be
Client Services Director for rival affiliate network

buy.at, the UK’s largest independent affiliate marketing network, has appointed Louise Green to the newly created role of Client Services Director. Joining from OMG’s Network, she will be responsible for directing client relationships with buy.at’s clients including John Lewis, T-Mobile and Thomas Cook.

Green spent three years at OMG where she grew the team from three staff to over thirty facilitating over 600% growth in turnover. She was instrumental in winning clients such as MBNA and subsequently growing the account through launches of all its affinity cards, and winning Barclays, Virgin Wines and other merchants. Her move to the larger network follows other senior appointments at buy.at including Peter Mycock, who joined as Sales Director from Experian, and Tyson Pearcey, who worked with Green at OMG from 2003 until 2006.

Kevin Cornils, CEO of buy.at explains, ‘The past twelve months has seen tremendous growth for buy.at. We have made a raft of senior hires, opened a London office, won many new clients and improved our relationships with many of the UK’s leading agencies. We need to ensure these clients and agencies continue to receive the best of breed client service which has always differentiated buy.at. Louise Green is well-placed to do this bringing an excellent understanding of the market, solid experience and good relationships to buy.at.’

Louise Green, Client Services Director at buy.at adds, ‘buy.at has a great client list across industry sectors, very good technology and excellent relationships with both affiliates and clients. It is the network which is leading the growth of affiliate marketing and the professionalisation of the industry and has a great team, which I am proud to join. I plan to use my market knowledge, combined with my client-side marketing experience across all channels, to support further growth for buy.at.’

Prior to joining OMG Green spent two years as marketing manager for Swinton Insurance where she managed traditional marketing including brand and above-the-line activity across numerous personal and business brands. She spent five years at Norwich Union Direct before that working as part of the team that launched and built the Direct proposition, including marketing it across all media.

In the past year buy.at has grown with new clients wins including Match.com, and Dial-a-Phone, overhauled its management area, recruited a new Chairman and CEO and was presented with an award for ‘Best Affiliate Advertising’.

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About buy.at
Established in 2002, buy.at is the UK’s largest independent affiliate marketing network. buy.at drives online sales growth for 200 of the biggest brands across all sectors through its leading network of 6,000 good quality affiliates, supported by industry leading commercial and technical innovations. A pioneer of the open network, buy.at encourages merchants (advertisers) and affiliates (publishers) to communicate directly, to ensure the success of affiliate programmes. Clients include AA, Butlins, Carphone Warehouse, Capital One, Egg, John Lewis, M&S, Powergen, Sky, T-Mobile and Virgin.

buy.at has experienced 250% growth in turnover year-on-year since 2004. In March 2006, buy.at secured its future growth following a £7.3 million investment from Esprit Capital Partners. Bruce McLaren, renowned for leading Advertising.com as International CEO to a successful sale to AOL Time Warner, was appointed Chairman. Former match.com MD Kevin Cornils was recruited as CEO.


For further information please contact:
Joanna Burton
PR and marketing
T: 020 7299 8380
E: Joanna.Burton@buy.at

Published on: 12:00AM on 24th June 2007