Social media, digital and online public relations will take centre stage at this year’s Online Marketing 2007 (OMS) - the only dedicated UK event bringing together experts and suppliers from all aspects of online marketing. Taking place this week on 26th and 27th June at the Business Design Centre in London, the event will feature high level keynote presentations from big brand names; free workshops; conferences and over 60 exhibitors.

Keynote speakers from Google, Barclay’s Bank, General Motors - UK and Ireland and Lego will headline the show, whilst free workshops and conferences will be run by online marketing adopters including The Sunday Times, Virgin Games, Yahoo! and More than 60 industry-specific suppliers will also be at hand, showcasing new offerings and developments in online marketing techniques in the OMS exhibition hall.

Marketers attending OMS 2007 should expect to gain an understanding of the latest online developments and tools, and to learn how online marketing can work harder and achieve higher returns. From industry peers offering case studies to best practice advice and comprehensive workshops.

The two-day event will cover all aspects of online marketing, spanning from online advertising and affiliate marketing, to engaging with social networks and maximising online returns through public relations. Key sessions at OMS 2007 include:

- Brand keynote sessions from marketing managers at General Motors - UK and Ireland (just announced), Lego, Google and Barclay’s Bank

- Divided by Language – a conference session from Nick Blunden, MD of Profero, on how best to brief digital agencies to deliver what you want

- The Dark Side of Search - leading executives from DNA, Your Amigo, Steak Media and The Search Marketing Agency discuss how to monitor for click fraud and how to control who is bidding on your brand name online

- Marketing’s a game, innit? – the MD and Creative Director of DNA discuss the rules of engagement in the digital space, likening marketing to a computer game, with a narrative and social context

For more information on the topics and speaker sessions at OMS this year, visit To register attendance at the event as a member of the press, or to arrange an interview prior to, or during the show, contact Charley Hayes at immediate future on 0845 408 2031.

immediate future, an online and digital PR agency, will be manning the press office stand during the show and will also be running a free workshop on how best to tap into the social media conversation.

About Online Marketing 2007:

Online Marketing 2007 (OMS) is a Centaur publishing event, the only UK event to bring together experts and suppliers covering every element of online marketing all under one roof, over two days. The event is in its third year and will be held at the Business Design Centre, Islington, London. OMS covers all aspects of online marketing from SEO to PPC, blogging to podcasting, accessibility to analytics, email, affiliate and mobile marketing, online ads and integration, tackling the challenges faced in each area and offering advice on the latest online marketing developments. For conference agenda and information visit

Published on: 12:00AM on 25th June 2007