Rackspace® Managed Hosting, the UK’s most recommended hosting provider today announced it has planted 1,103 trees to offset carbon emissions as part of its carbon neutral hosting initiative. An average of 200-300 trees have been planted each month, since the project began in October 2006.

“Due to the success of this project we are currently looking for a new site in Pembrokeshire where we can continue to plant British native trees. This is hugely important to our commitment to minimising the impact that businesses have on the environment,” said Jacques Greyling, MD EMEA, Rackspace. “Websites are often the public face of an organisation and increasingly provide a powerful opportunity to define the corporate culture and identity to staff, partners and consumers and we want to ensure that this use of the Internet is sustainable and combined with the opportunity for businesses to become carbon neutral.”

Tony Warne, chairman of the International Tree Foundation, said: “Almost all businesses have an impact on the environment, but so few are aware that they can make a real difference. It’s very encouraging to see that Rackspace is taking environmental change seriously, and we hope to see many more businesses following in its footsteps.”

Providing carbon neutral hosting to its customers is part of Rackspace’s unique customer service philosophy, branded as Fanatical Support®, which drives Rackspace to meet and exceed its customer expectations. This project enables Rackspace customers to lower their carbon footprint through tree planting, which mitigates carbon generated through servers. As the fastest growing managed hosting provider with server requirements increasing at 80 per cent a year, Rackspace is planting hundreds of trees a month.

In it’s 2001 assessment, the Intergovernmental Panel on Climate Change (IPCC) estimated that the potential of carbon offsetting (mainly tree planting) will be in the magnitude of 100 Gigatonnes of Carbon by 2050, equivalent to about 10 – 20 per cent of projected fossil fuel emissions during that period.*1

Rackspace became one of the UK’s first managed hosting companies to offer carbon neutral hosting through tree planting in October 2006 when it partnered with the ITF, the world’s longest standing tree planting charity.

Rackspace's carbon neutral initiative is about more than just tree planting, other projects include the utilisation of a data centre, announced in April 2007, that will run on environmentally friendly energy. The data centre agreement with property and investment group SERGO (Slough Estates Group) provides Rackspace with the ability to reduce its dependency on fossil fuel, as well as provide a more efficient way to manage its customers’ needs. In June 2006 Rackspace also upgraded to HP ProLiant DL385 servers featuring Dual-Core AMD Opteron™ 200 Series processors, which consume less electricity than prior server models.

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Notes to editors

*1 As detailed in the IPCC’s Third Assessment Report: Climate Change 2001
http://www.grida.no/climate/ipcc_tar/

About Rackspace Managed Hosting
A recognised leader in the global managed hosting market, Rackspace® Managed Hosting is a world-class service organisation delivering enterprise-level Web infrastructure and managed services to businesses of all sizes. Serving more than 12,000 customers across eight data centres worldwide, Rackspace integrates the industry’s best technologies for each customer’s need backed by a 100 per cent network uptime guarantee. Founded in 1998, the company has received numerous awards for its brand of customer service known as Fanatical Support® including the Unisys/Management Today 2005 Service Excellence Award. It has also been recognised in the 2007 Financial Times Best Places to work Awards as the most ‘fun and friendly’ and one of the top two ‘most welcoming’ places to work in the UK.

For more information, visit www.rackspace.co.uk or call 0800 085 3973
About the International Tree Foundation
The International Tree Foundation is an international charity, which has been planting and preserving trees all over the world for over 80 years. It is the oldest tree charity in Britain, a member of the Tree Council, and administers the Family Tree Scheme.

For more information, contact ITF at Sandy Lane, Crawley Down, West Sussex RH10 4HS, Tel: 0870 7744269, or visit www.internationaltreefoundation.org

For further information contact:
James Mitchell / Kate Mills
Kaizo
Tel: 020 3043 4151
Email: rackspace@kaizo.net

Published on: 12:00AM on 25th June 2007