The price comparison service, PriceRunner.co.uk has followed its initial launch of a mobile price comparison application on 7 June with an advertising campaign set to go live on 25 June 2007 for one week.

The company will launch a radio campaign to promote the mobile application with 40 second spots on stations including: Capital London, Key 103 Manchester, Talksport, XFM, Total Magic, Virgin and Heart.

Using the strapline “Get the Power of PriceRunner on your Mobile”, it features a man at speaker’s corner encouraging listeners to join the price comparison revolution, extolling the benefits of price comparison on the move. The radio activity will be supported by a micro-site at www.pricerunner.co.uk/mobile and new banner adverts on PriceRunner.co.uk over the coming months.

The campaign is part of a wider re-positioning for the company, including a new logo and a change for its overall strapline to ‘The Price Comparison People’.

PriceRunner.co.uk has also partnered with Intelligroup Ltd to provide a sidebar gadget for some pre-installed versions of Windows Vista, and it can be downloaded from the Windows Live Gallery (http://gallery.live.com/liveItemDetail.aspx?li=a6d26a57-c3e3-4db0-96ce-a8a0cfcd70a8&bt=1). The widget is a search tool that searches the PriceRunner site directly from the user’s desktop.

Gary Goodman, Marketing Director at PriceRunner.co.uk said: “PriceRunner has always focused on the consumer since it’s inception in 1999, by providing prices from as many retailers as possible, irrespective of any commercial arrangements.

“Our mobile application takes price comparison to a new type of consumer who wishes to compare prices anywhere, anytime. To coincide with this launch, our new tone of voice is working harder to demonstrate why price comparison is such an easy and popular way to get a good deal.”

Creative for the activity was developed by Bray Leino, and media buying is handled by Media Contacts (MPG).

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Contact Details
ValueClick Europe
Lisa Hancox
PR Manager
Tel: +44 (0)20 8785 5835
Email: lhancox@valueclick.com

About PriceRunner (part of ValueClick, Inc.):
www.PriceRunner.co.uk is owned by ValueClick, Inc., one of the world’s largest integrated online marketing companies. Through its individual brands, ValueClick offers comprehensive and scalable solutions that deliver cost-effective customer acquisition for advertisers and revenue for publishers. ValueClick provides advertisers and publishers with performance-based solutions through all online marketing channels. Brand offerings include:

+ PriceRunner.co.uk – the UK’s most comprehensive and impartial price comparison website
+ vcmedia - online advertising network and ad sales for advertisers and publishers
+ Commission Junction - affiliate marketing
+ Mediaplex - intelligent technology for digital marketing, including adserving, email marketing and paid search bid management.
For more information on ValueClick and PriceRunner.co.uk, please visit www.valueclick.co.uk.

This release contains forward-looking statements that involve risks and uncertainties, including, but not limited to, ValueClick’s ability to successfully integrate its recently completed Fastclick and Webclients acquisitions, trends in online advertising spending and estimates of future online performance-based advertising. Actual results may differ materially from the results predicted, and reported results should not be considered an indication of future performance. Important factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements are detailed under “Risk Factors” and elsewhere in filings with the Securities and Exchange Commission made from time to time by ValueClick, including: its Annual Report on Form 10-K filed on March 31, 2006 and amendment to its Annual Report on Form 10-K/A filed on April 21, 2006; its current report on Form 8-K filed on February 27, 2006; recent quarterly reports on Form 10-Q and Form 10-Q/A; other current reports on Form 8-K; its amended registration statement on Form S-4 filed on September 27, 2005; and its final prospectus on Form 424B3 filed on September 28, 2005. Other factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements include, but are not limited to, the risk that market demand for online advertising, and performance-based online advertising in particular, will not grow as rapidly as predicted. ValueClick undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

Published on: 12:00AM on 28th June 2007