LONDON, 27th June, 2007 – Today DoubleClick, a premier provider of digital advertising technology and services, launches MediaVisor, a campaign management workflow solution. MediaVisor is a web-based tool that allows agencies and advertisers to centrally plan, transact and execute their online marketing campaigns.

MediaVisor streamlines and automates time-consuming and costly processes such as media plan development, RFP (request-for-proposal) management and ad trafficking. The tool's Site Directory, a searchable database of more than 11,000 sites worldwide, simplifies the process of site selection by providing technical and qualitative information on several of Nielsen Netratings' 'top 10 most influential sites,' including Amazon, AOL, eBay, Google and Kelkoo.

"MediaVisor allows agencies and advertisers to focus more time on what they do best - developing innovative and strategic campaigns. In addition to the time and cost savings, MediaVisor provides enhanced accuracy." says Jeannie Gammon, DoubleClick's UK Country Manager.

"As a global strategic online media planning and buying company, our ability to work efficiently across clients and geographies is critical to our success.” said Jacqui Boyd, Online Media Planning Director, Acceleration Media. “By streamlining and automating our media planning, buying and management operations, MediaVisor does an excellent job of helping us better manage the demands of tight timelines and flurry of communications between our advertiser clients and publishers across the world." added Jacqui.

Benefits of MediaVisor include:

- Significant time and cost savings: MediaVisor reduces the time needed to plan, execute and analyse campaigns by streamlining the workflow and automating time-consuming and costly processes such as keywords trafficking.

- Centralised information management: All advertising data, including media placements, rates, timelines and creative specs, is stored in one place.

- Easy-to-use and customisable: The user interface is intuitive, fully customised and reduces the number of clicks needed to perform routine tasks.

In 2002, DoubleClick began offering MediaVisor to US-based agencies and advertisers. Current MediaVisor customers in the US include: Carat, Starcom, MediaVest, Optimedia/Zenith Optimedia, Ford Motor Media, Media Planning Group/Media Contacts, Mindshare Interaction, OMD, PHD.

MediaVisor is fully integrated with DoubleClick's DART for Advertisers product and a part of DoubleClick's Advertiser Solutions division, which provides a comprehensive portfolio of solutions to the world's leading advertisers and agencies.

About DoubleClick

DoubleClick is a provider of digital marketing technology and services. The world's top marketers, publishers and agencies utilise DoubleClick's expertise in ad serving, rich media, video, search and affiliate marketing to help them make the most of the digital medium. From its position at the nerve centre of digital marketing, DoubleClick provides superior insights and insider knowledge to its customers. Headquartered in New York, and with 17 offices and development hubs and 15 data centres worldwide, the company employs more than 1,200 people and delivers billions of digital communications every day. Learn more at

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For further information, please contact DoubleClick press contacts:

Doireann Gillan / Tina Louise

T: +44 207 313 3400/ 90

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Published on: 12:00AM on 28th June 2007