Greenlight and Monarch Airlines commended for outstanding
Search Engine Optimisation campaign

Leading Search Engine Marketing (SEM) agency, Greenlight, has been commended at the prestigious new media awards ceremony - The NMA Effectiveness Awards. The commended campaign, named The Most Visible UK Airline in Natural Search Results, received the accolade for exceeding all campaign targets and delivering an ROI over and above the client’s expectations, through search engine optimisation (SEO).

The judging panel, which consisted of senior executives from Sky Digital Media, Virgin Atlantic, Bebo and NatWest, agreed that the SEO campaign for Monarch Airlines “was an impressive campaign in both presence and revenue generation from natural search activity.”

The high profile NMA Effectiveness Awards, now in its 10th year, gives recognition to ‘a company’s understanding of new media.’ The winners were announced at the awards ceremony and gala dinner held on Thursday 28th June, at London’s Grosvenor House Hotel.

Andreas Pouros, Managing Director of SEO at Greenlight explained: “To be commended by the NMA Effectiveness Awards panel is a huge honour. Monarch Airlines have embraced new media and their understanding of the power of search marketing has paid dividends. Their forward thinking approach has enabled them to embrace Greenlight’s unique SEO offering and the results for the campaign, which include an ROI of 360:1, were fantastic. We are continuing to build on this success.”

The commendation comes after several recent award nominations and wins for Greenlight who work with many of the world’s largest companies to ensure they are implementing the most effective SEM campaigns possible, across both natural and paid search. Greenlight and Monarch Airlines won a prestigious IDM Business Performance Award at the institute of Direct marketing awards ceremony in May. The campaign was also nominated for a Travolution award in March.

Ian Chambers, E-Commerce Manager at Monarch Airlines explained: “I am delighted that our SEO campaign, run by Greenlight, has been commended by NMA. Since their engagement, Greenlight have demonstrated themselves to be a valuable and committed addition to our efforts. Their work has been sincere and consistent and they have routinely delivered on their service commitments including an ROI over and above our expectations of what an SEO programme would produce.

-ends-

For more information, please contact:

Sharon Smith
Marketing Manager
Greenlight
0207 101 2897
sharon.smith@greenlightsearch.com

Notes to editors:

About Greenlight
Greenlight is a leading search engine marketing agency with a proven track record of delivering innovative, targeted and accountable search engine marketing campaigns for a broad range of market leading companies and ambitious SME’s. Offering both natural search and pay per click services here in the UK and in the US, Greenlight’s highly skilled teams specialise in improving client positioning and website visibility in the top search engines, as well as driving traffic to its client’s websites. Greenlight combines unrivalled technical competence with proprietary technology. Following a best practice approach, Greenlight offers quantitative and qualitative analytics to show the true business benefits of SEM and genuine return on investment. Greenlight is the first UK SEM consultancy to launch a specialist training division, Catalyst, to educate businesses in SEM tools and techniques.
www.greenlightsearch.com

About Monarch Airlines
Monarch Airlines is one of the UK's major providers of low-cost scheduled flights and operates from bases at London Gatwick, London Luton, Manchester and Birmingham airports. The airline is increasingly moving more and more of its business online to take advantage of the enormous demand for online flight bookings. This transition means that succeeding in online marketing is a critical part of sustaining and growing the business.
www.flymonarch.com

Published on: 12:00AM on 4th July 2007