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***Have you spent 3 years searching for the remote control, 11 months looking at yourself and 3 months obsessing about celebrities?***
London – 24th May 2004 – The chances are, if you are a typical 30 year old, single, time starved man, you will have spent around 4.2 years suffering from hangovers, 3.2 weeks fixing printers and, in extreme cases, 20.8 hours removing gherkins from your burgers.
www.wheredidthetimego.com serves as a tool to identify how you have spent your time by asking basic information such as age, number of children and gender, going on to ask you to rate your eating, working and social habits.
The stats are worked out and a profile produced which can be emailed to yourself and a friend and you can also enter a competition to win an Olympus digital camera as you do so.
www.wheredidthetimego.com is an innovative online viral execution and part of BT’s latest broadband acquisition campaign which focuses on identifying how you have spent your time and how you can now save time with a faster home internet connection.
Designed by AGENCY.COM, BT’s lead online agency, the microsite is part of a larger scale online and through-the-line campaign that centre’s on the wider concept of ‘Time is Money’.
Aimed at a young professional audience, the concept works on the key insights that this cash-rich but time-poor audience want more of their time back. At 10x faster than dial-up connections, and also faster than many competitive offerings, Broadband from BT can help you avoid wasting time online at home.
Darren Moffett, Head of Interactive Communications for BT.com commented: “At BT we are committed to driving innovation in our online marketing. Wheredidthetimego.com is not just innovative for it’s own sake – it derives from core insights into the lifestyles of our target market and into their motives for switching to Broadband.”
The campaign’s objective is to reemphasise the vitality of the BT Broadband brand and its relevance to the young professional audience as well as generating awareness, leads and sales for BT Broadband.
AGENCY.COM is an interactive marketing and technology agency. Since 1995 the company has built world-class, customer-focused Web sites, intranets and extranets, supported by interactive marketing and advertising campaigns through the Company’s itraffic subsidiary. AGENCY.COM's work involves strategic planning, customer research and usability testing, site analytics, information and experience design, and creating superior online brand experiences with technologies such as e-commerce systems, content management and personalisation tools. The Company's focus throughout is on using interactive technology in the most efficient way to create service experiences that deliver value to businesses and customers alike. AGENCY.COM's interactive solutions have helped many market leading brands - including BT, T-Mobile, EA Sports, British Airways, 3M, Reuters and Visa - not only get and keep customers, but also increase their lifetime value. AGENCY.COM is headquartered in New York and has offices in Amsterdam, Chicago, Dallas, London and San Francisco.
Please visit AGENCY.COM at www.agency.com
For further information, please contact:
London WC2R 0DW
DD: 020 7964 8218
M: 07855 372 151
Published on: 12:00AM on 24th May 2004