Digital design agency Fortune Cookie and its client Diabetes UK – the national charity supporting people with diabetes - collected the ‘Best Website’ award at the Chartered Institute of Public Relations (CIPR) Excellence Awards last night (3 July 2007).

The CIPR Excellence Awards recognise and reward best practice in public relations throughout the UK and acknowledge achievement at the highest professional level.

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“We are absolutely thrilled to have won such a prestigious award. To be recognised amongst our peers is testament to the creativity and innovation behind our website.”
Amanda Neylon, Website Manager, Diabetes UK
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CIPR President Lionel Zetter commented, “The Excellence Awards judging process is tough and competition is strong, so winning an award is a great achievement. It is confirmation that Diabetes UK’s website campaign is amongst the best in Britain.”

Amanda Neylon, Website Manager at Diabetes UK, said, “We are absolutely thrilled to have won such a prestigious award. To be recognised amongst our peers is testament to the creativity and innovation behind our website.”

Fortune Cookie designed and built the web site on behalf of Diabetes UK.

Fortune Cookie’s Managing Director, Justin Cooke, said, “Since Fortune Cookie redesigned the site, online donations have increased, awareness of Diabetes UK has increased and the number of people with diabetes helped by the information on the site has increased. This award proves that web sites can be engaging, informative and user-friendly and can deliver excellent return on investment. We enjoy working with Diabetes UK immensely and are delighted by this success."

Since the site was re-designed by Fortune Cookie, the average length of time visitors spend on the site has doubled and awareness of Diabetes UK has increased by 5% (MORI). More than 150,000 people now access the site every month.

The CIPR Excellence Awards judging process is rigorous and involves two stages. Each entry was shortlisted on the basis of a written submission. Shortlisted entrants then faced an interview with a panel of CIPR judges.

Fortune Cookie redesigned and built the Diabetes UK web site in September 2006. The Times ranked the site one of the top five charity websites (Times Online 4 November 2006), while a review of the site published by Third Sector magazine gave it a score of 18/20 (11 October 2006).

Published on: 12:00AM on 5th July 2007