Fortune Cookie’s work with financial services provider Legal & General (L&G) has been recognised by the British Association of Communicators in Business (CiB) at the CiB Awards 2007.

The L&G website received two CiB Awards of Excellence:

Best Navigation/Usability
Best Website

Fortune Cookie’s Managing Director Justin Cooke, said, “These awards from CiB are further evidence that putting the user at the heart of everything results in stunning return-on-investment through beautiful, accessible design.”

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"Within the site it is impossible to get lost (even with a determined effort!) there are just too many clues as to where you are and where you can go...... It is very pleasing to see clear ROI figures to demonstrate that improving usability and accessibility will bring financial rewards."
Judge's appraisal for Best navigation/usability
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The L&G site has already won a Shaw Trust accreditation and is in the process of securing the RNIB 'See it Right and AbilityNet UseAbility' accreditations.

Fortune Cookie re-designed L&G’s website, making it fully accessible to the UK’s 8million disabled people. As a direct result of the redesign, conversion rates increased by 300% in just 12 months; natural search engine listings improved by 50%; and site maintenance costs decreased by 66%. The new design delivered 100% return-on-investment in just 12 months.

Published on: 12:00AM on 5th July 2007