Pinpointing channel hotspots helps firms effectively target marketing spend.

DC Storm, the Channel Web Analytics and PPC campaign management experts, today announced the launch of StormIQ™ version 2.4, which gives marketers unprecedented insight into visitor behaviour.

StormIQ™ 2.4 uniquely allows marketers to view individual user behaviour over multiple visits to their site rather than just capturing details of the visit that results in a sale or action. Drilling down into visitor history enables marketers see the true value of each marketing channel over the lifetime of the user.

“StormIQ™ goes further than other web analytics tools, serving up not only details of the visits that lead directly to a sale, but also the history of all previous visits. “Knowing whether it was Pay-Per-Click (PPC), Natural Search or other channels that sparked the initial site visit or subsequent visit will help marketers allocate their budget more effectively,” said Seth Richardson, CEO of DC Storm.

Online marketing firm DGM has been beta testing the new life-cycle reporting feature within StormIQ™ for two months.

“We’ve been aware for some time now with our multi-channel approach that users often enter websites multiple times via different channels. The new user life-cycle reporting allows us to understand this behaviour and use this knowledge to optimise our clients’ campaigns, improving performance and reducing costs for those clients,” James Hawkins, Group Head of Search at DGM (

This release allows marketers to see the part played by individual web pages in converting a visitor into a successful sale or action.

Also new to version 2.4 is a Process Performance Report, which identifies drop off points in the sign-up process, as well as splitting out sign-up processes performance by multiple channels.

About DC Storm
DC Storm is the leading Channel Web Analytics and PPC specialist. Its flagship StormIQ™ suite integrates tracking and reporting information across all channels, and includes an advanced PPC campaign management tool. Customers can easily compare traffic generated from PPC, Natural Search, Email Campaigns, Banners, Referrers or Affiliates, to better target their marketing spend.

For more information, please visit

Press Contact:
Seth Richardson
DC Storm
Tel: +44 (0) 1273 201 301

Published on: 12:00AM on 6th July 2007